Don’t just collect data. Connect it.

Advanced analytics gives you a 360-degree view of your customer. And that adds up to more opportunity for you.

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What is Adobe Analytics?

Adobe® Analytics helps you create a holistic view of your business by turning customer interactions into actionable insights. With intuitive and interactive dashboards and reports, you can sift, sort, and share real-time information to provide insights you can use to identify problems and opportunities.

Adobe Analytics capabilities.

  • Marketing reports and analytics

    Make use of advanced analytics with real-time reporting, powerful visualizations, and dashboards that arm you with the insights you need to guide your business

  • Ad hoc analysis

    Discover a comprehensive, multidimensional view of customer segments that you can use to make accurate, timely, and insightful decisions and improve performance.

  • Data workbench

    Measure, analyze, and optimize integrated data from online and offline marketing channels, from high-level trends down to individual customer behavior — all in one place.

Technology meets marketing expertise

We put our best people to work for you.

When you’re ready to get started, we’re ready to do whatever it takes to make sure you’re successful using Adobe Analytics. From training, deployment expertise, and technical support to ongoing guidance on best practices, we’re here to help.

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  • Music. Television. Results.

    Music. Television. Results.

    MTV uses Adobe Marketing Cloud to measure interactions across more than 150 channels and serve fans the most relevant, profitable content.

    Watch video ›

  • Who is Adobe Analytics for?

    Who is Adobe Analytics for?

    Digital analysts are the go-to person in the company for actionable intelligence, and know where to look for gems of insight hidden deep in the data. They need flexible, streamlined, customizable dashboards and reports, so the right data get seen by the right people.

    View resources for digital analytics ›

  • Adobe users optimize marketing results with customer analytics.

    Adobe users optimize marketing results with customer analytics.

    Use of the Adobe® Marketing Cloud uniquely reveals your customers’ needs.

    Download the white paper ›

  • Big data is too big of a hassle? We disagree.

    Big data is too big of a hassle? We disagree.

    Learn how The Economist started using its data to increase revenue.

    Download the webcast ›

Create a data-driven dynasty

Create a data-driven dynasty.

Generate greater returns from your digital analytics investment. See how in the guide How to Create a Data-Driven Dynasty.

Download the report

Want to know more? Let’s talk.

Get in touch with a specialist to find out how Adobe can help you get even more out of your marketing programs.

Contact us or call 877-722-7088