Archive for January, 2010

Jan201029

2

button let’s be Petty

Paperie Boutique has hit the marketing jackpot! Today’s guest post is by none other than Erin Verbeck for Sarah Petty’s Café Joy from the Joy of Marketing.

Café Joy was named a PPA 2009 “Hot One Award” winner in the educational resources category!

Sarah Petty - The Joy of Marketing

Here’s a little background info… Café Joy is going up to $59 for the mailed version (will stay $35 for a downloadable version) on February 1st. So this is the last chance for Paperie Boutique readers to join Café Joy to lock in the $35 / month rate for the mailed version of Café Joy.

Sarah Petty - The Joy of Marketing

Here’s the additional info.

Some of you may have heard of Sarah Petty’s The Joy of Marketing from the FREE Websummit and Telesummit events we recently had for photographers. That’s right, we put those on. At the Joy of Marketing, we teach marketing! But not just any kind of marketing. BOUTIQUE marketing. What¹s boutique marketing? It¹s a philosophy that teaches you to grow your business by focusing on building your brand and strong relationships instead of relying on price discounts to create sales. At the Joy of Marketing, we draw from our 30+ years of marketing experience, successful photography studio ownership, ad agency backgrounds and MBA’s to teach you how to grow the business you want without having to work so hard!

One of the ways we teach photographers is through our monthly subscription program, Café Joy, which we¹re giving a free sample of to all of your readers! Yay! Unique in the industry, Cafe Joy is a hands-on subscription program that takes much of the guesswork out of planning your marketing. Follow us, month by month, as we guide you to success. Cafe Joy provides you with gentle reminders and consistent deadlines to achieve amazing goals for your business throughout the year. Café Joy is what I wish I had access to 10 years ago when I started my photography business. It¹s filled with the marketing inspiration, ideas and secrets I¹ve learned over the years in growing my multi-million dollar boutique photography studio. And the best part is it¹s not overwhelming. Each month as a Café Joy member, you receive a proven, actionable, practical marketing lesson from an expert, a promotional idea, or professionally designed piece. Café Joy will save you valuable time spinning your wheels trying to figure out what works for your boutique business.

Sarah Petty - The Joy of Marketing

Subscribe today for a monthly subscription fee of $35*, and you’ll receive a BONUS recipe tin, starter recipes for success and marketing samples. Each month, for a minimal $35* investment, you will receive more recipes, an audio cd or dvd of marketing ideas and strategies, printed samples, design templates plus so much more. This monthly program was created by demand for niche photography business owners who desire more specialized marketing support. The emphasis is on building your brand by focusing on beautiful promotional pieces that encourage client interaction while also paying attention to the important details in your business. For less than the price of a skinny, triple grande latte, your marketing will benefit from this monthly shot of caffeine… without the jitters.

*International rates apply.

To get your FREE Café Joy sample, an hour-long Promotional Planning movie that our Café Joy members received in January, chock full of ideas to get you started on the right foot in 2010, go to:

https://app.e2ma.net/app/view:Join/signupId:67167/acctId:11781

Sarah Petty - The Joy of Marketing

To sign up for Café Joy just go to:

thejoyofmarketing.com/product/cafe-joy-monthly-jolt-marketing-caffeine

It’s your last chance to lock in the $35 rate for the mailed version of Café Joy. On February 1 the price goes up to $59 / month*


So hurry – there’s not much time to take advantage of this amazing offer! And big thanks to Erin and Sarah for hooking up the Paperie readership!

If you’re interested in having your own business packaging, marketing ideas, or photography-related products featured please contact me (my e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment).

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Jan201025

6

button calendar girl

The very first year I was in business in Tampa, Karen Leslie (of KarenLeslie Photography here in Orlando) shared a client desk calendar template on a forum I was on – the members there were always trading ‘gifts’ back and forth as a ‘pay it forward’ kind of thing. My 2007 calendars using Karen’s template were such a hit, I made them again for 2008 with my own design after we’d moved to Orlando. By 2009 they were ‘expected’ by my clients as an annual tradition, and they are honestly the only real form of mass-marketing that I ever do.

2010 client calendar

They have brought me so many referrals, and the word of mouth based on them is incredible. Everyone wants to show off their little Miss or Mister [insert month name]. The front and back covers have become a sort of ‘bragging rights’ with my clients. (View the above image larger.)

2010 client calendar

I decided to switch things up a bit for 2010, and instead of doing the 5×5 prints in a CD-style case, I went with landscape cases (style SF22) and 4×6 images. Although I’m very happy with how they turned out overall, I’m not very happy with the cases. They were sold as being able to hold a 4×6 photo. Actually they can hold one 4×6 photo if it’s slightly bowed. Multiple 4×6 photos at full size? Well not so much. Once again my paper trimmer became my best friend, because I have nothing but time right?

I created an original 4×6 image template for my calendar pages with a .20″ solid black bar down the left hand side. That black bar was my trim-guide and I just lopped it off and voilà! Suddenly the images would fit in the case, no problem. However, where the square cases would hold up to 22-23 images / calendar pages inside the plastic “lip”, this particular landscape case design only holds about 16 pages max. The “lip” on the landscape SF22 cases is much thinner than its square counterpart.

2010 client calendar

Since I’ve been so busy over the holiday and through the New Year, my client calendars are going out a couple of weeks later than usual this year. I included pages for January and February 2011 to compensate for this. I made a separate little packet for these extra pages plus my alumni program, my referral program, and the spring Stylized Portraiture fairytale event here in Orlando which I’ll be sponsoring for the second straight year.

If you view the above collage larger you can get a better look at the pages in the 2010 B&B client calendar that’s just now hitting the streets.


Hey, I found something that just might be your bag, baby! The cool kids over at Photojojo are launching a brand new SLR Sloop camera bag.

The SLR Sloop

Weary, sick, and tired were we of the drab camera bag, trapping our dearest of friends in black nylon drag. (It nigh made us gag.) So we sailed a strong breeze across the seven seas, to summon an SLR chum, second to none. (Plus, much more fun.)

The SLR Sloop

A part time camera satchel, full time stripey sultress, the SLR Sloop is the siren song to any camera’s heart. With five adjustable and padded compartments for your camera plus a wallet, keys, cellphone (er, compass), windbreaker, flash, and extra lenses.

The SLR Sloop

Fashioned from the same super-durable material used for boat sails, she’s water repellent, never fades, and is a cinch to clean. She slings across your back like a messenger bag, saving your neck and shoulders from the hardships of long voyages. And with zippered pouches inside and out, she’s a terrific tackle tote for all types of bait.

The bag dimensions are 11x14x5″ – stop by the site for details & color options!


Please check out helpingheartsphotogs.org and follow on Twitter – it’s a small, grassroots effort by photographers to help in their communities and in the world.


If you’re interested in having your own business packaging, marketing ideas, or photography-related products featured please contact me (my e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment).

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Jan201022

0

button an apple a day

This has been a week of giving and freebies here at Paperie Boutique. Now with the next gift, in that spirit, it’s time to pay it forward and lend a hand. Please welcome Stacey Duncan of Goldapple Photography and La Pomme Design for today’s guest post.


It’s so great to be back on Paperie Boutique! I loved showcasing my boudoir packaging a few months ago, and its such an honor to get to introduce my new venture to Robyn’s loyal blogstalkers!

I started La Pomme Design a couple months ago when I was designing lots of cards and storyboards for my photography clients. I had photographer friends ask me to share my templates, I had a couple photogs ask me to design a logo for them, and I was developing new papers and my own textures to use to enhance my images. So I decided a great way to use these templates and things I was spending so much time designing would be to share them with others!

la pomme design

I simply can’t decide what type of design I love the most – simple and elegant, grungy and urban, fresh and modern, bright and colorful, or the so many other fabulous types of design. It is a curse and a blessing, because I don’t have a cohesive look that defines me, but that means I get to play all over the design spectrum, and I don’t feel backed into a design corner!

la pomme design

I am constantly working on new designs and templates, and I am still in portfolio-building mode in terms of custom design, but I am loving it! I offer card templates, album templates, storyboards, textures, digital papers, premade logos, and I am working on releasing more templates and expanding my offerings.

la pomme design

Until January 23, I am donating and matching all sales from La Pomme Design to the Red Cross to benefit the victims of the Haiti earthquake. Also, I designed a digital paper set based on and inspired by the Haiti flag colors, and I am offering it for free to all the Paperie Boutique readers. I hope you enjoy the papers (view here larger), and thank you so much for helping me save lives in Haiti by shopping in my shoppe!

Haiti relief

Thanks for reading, and Robyn, thanks for taking the time to do this blog – I adore it, and am such a blogstalker! Thank you letting me be a guest!

{much love} stacey


Thank you so much, Stacey! There’s no better excuse to shop ’til you drop while getting an awesome freebie in the process! Please drop by Stacey’s blog and show your appreciation.

Just seen on The Savvy Photographer…..Photographers for Haiti: “Photographers for Haiti is a collaboration of photographers across the United States who are pledging to donate proceeds from one day of mini-sessions to one of four relief organizations to help with the destruction in Haiti.

Also, if you haven’t heard about it yet – switchcities.com has photographic prints up for auction – the proceeds will go toward the relief efforts in Haiti. Word was just posted on their Twitter account that they’ve broken the 2K barrier!

More new guest post features are currently in the works! If you’re interested in having your own business packaging, marketing ideas, or photography-related products featured please contact me (my e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment).

P.S. In case you missed it, Paperie Boutique made the PPA / Imaging USAWhat a great show!newsletter this week – click here to see!

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Jan201020

13

button sticky? sweet!

I recently ordered custom post-it notes from VistaPrint and was very pleased with the quality when they arrived today. Sometimes I want to send clients ‘official’ communication, but it might not be ‘important’ enough to use a press-printed card or thank you note. These totally fit the bill and look fantastic.

Sticky Pad

color change
I’ve altered my own template design for you to download (for FREE!) and create yours. The official VistaPrint crop and bleed guides are included in this .psd layered file. You can also change the colors of the pink and brown stripes, as well as the colors (box and border) of the square at top left. To change colors, click the color fill layers for each section — just double-click each box and you can change to any color you’d like. The content to alter is located inside folders. Make sure to open them so you can see what to edit. The pink arrow in this sample image shows where you click to change the colors.

You can either leave the little camera-icon and text I have there (which you will not be able to edit) — or hide that layer altogether and add your logo inside, or in place of, the square (dimensions provided in the file).

Don’t forget to hide the crop guide layer before printing! Once you go to save your work, these are VistaPrint’s accepted file formats. The font I used is Futura Medium Condensed.

VistaPrint Post It Sample

download link ← (please note this file was designed in CS2 and you must have Photoshop or Elements and know how to edit a .psd layered file — I do not provide technical support for this download)

There are a million VistaPrint coupon codes and freebies floating around out there, so make sure to hit up Google before you buy to make sure you’re getting the best deal. (And word of warning. They tend to spam. A lot. So you might want to use a secondary e-mail account to place your order just in case.)

This template is ©Robyn Pollman, 2010. All rights reserved. It may not be copied, resold, made available for download or given away elsewhere, or redistributed without my written permission.

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Jan201018

5

button be ? mine

Today’s guest post is the best kind – pretty with benefits! One of my favorite vendors, Terry from Sassy Designs, Ltd., has dropped back by with Valentine’s Goodies for everyone.

sassy designs freebie preview

Hi, Everyone! It’s me – Terry from Sassy Designs, Ltd.! Robyn is such a gracious host and offered to have me back a second time! Again, I am honored!

I’ve got some big plans for Sassy Designs, Ltd. in 2010 so I hope all of you will keep up with me! I’ve been so busy that I’m closing up my Etsy shop and focusing my time on my main website shop and of course doing custom orders. Until the Etsy shop is empty everything there is discounted 25% so be sure to check it out before it’s all gone!

The shop at the main website is stocked full – digital papers, design elements, card templates, and has a bunch of new things that have been added over the last few months! I’ve been working on some fun things for Valentine’s Day and as a thank you to Robyn and all of you fabulous readers I’m offering the two newest items to you for free! I hope you do fabulous things with them!

sassy designs freebie preview

Thank you so much, Terry! When you make good use of these
freebies please leave a note in the comments and share with the class so we can all see. (You can take a peek at how I made good use of Sassy Designs background papers and a frame element in my holiday gift tags.)

More new guest post features are currently in the works! If you’re interested in having your own business packaging, marketing ideas, or photography-related products featured please contact me (my e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment).

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Jan201016

4

button I want it all and I want it now

Last week the Professional Photographers of America / PPA (ppa.com) held their annual Imaging USA convention and expo in Nashville. Well over 10,000 people were in attendance, shattering the previous record. Hundreds of vendors were also showing off their wares at the expo / trade show. Heather Lickliter of Stylized Portraiture in Athens, GA, was kind enough to take photos and post a few quick reviews of her favorite items and just-released products in this guest post. Read on (and click each image for a larger version)…

mpix pro box

mpix pro cd

MpixPro‘s cd cases and boxes were not only nice to touch and well made, but they had a lot of different sizes and they had magnet closures.


H and H Jewelry

H&H Color Lab‘s jewelry is the best ever. It’s printed on metallic paper inside so the photos really pop, and each of them come with a little ‘made with love‘ dangle on it. SO cute!


Clearbags

Clearbags now offers square baggies.


Prolab Express

ProlabExpress had circle prints, although I was not a fan of the finish they used.


WHCC floats

White House Custom Color / WHCC has float wraps up to size 20×30, but the canvas ones left little to be desired. The metallic float wraps with laminate finish felt like Moo cards but looked like a metallic print without the gloss. VERY awesome.


Millers floats

Miller’s Professional Imaging had and awesome 12×12 float wrap display and they offer matte laminate finish as well, but the largest size they currently offer is 12×12.


Fong Flip

The Gary Fong flipcase was sweet. It comes with the white panels for macro photography or product photography.


Denny Freedom

Denny Manufacturing‘s “Freedom Cloth™ Backdrops” are fantastic. Shove one in a bag and leave it for months, then whip it out—never needs an iron!

Thank you so much for taking the time to share with the class, Heather! New year. New toys. Oh boy!


And now for something completely different… There’s a new group on Flickr titled “Charity Print Auctions” and the goal is to raise money for Haiti Earthquake Relief through photography. (Rules / details here.) I currently have three of my photographs up for bid through Sunday night. Please check them out, bid, and submit your own!


More new guest post features are currently in the works! If you’re interested in having your own business packaging, marketing ideas, or photography-related products featured please contact me (my e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment).

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Jan201015

0

button rfp = really fun packaging

Having chic, custom packaging doesn’t have to cost you 50% of your sale-profits. If you know where to look and have somewhat of an idea how you want it to look—all it takes is a little paper, a little ribbon, and a lot of inspiration. Which brings us to today’s guest post by Tiffany Austin of rfp studio. Read on…

rfp studio

Hi all! My name is Tiffany and I’m the owner of rfp studio in Belmont, WI. I’m here to share my easy-peasy packaging with you!

In the picture above (view larger) you can see how my orders get the special treatment before being bagged up for the client.

rfp studio

All prints are mounted so the photos you see in the packages are 5x7s, 8x10s and an 11×14 for the large print.

I wrap in red wrapping paper from Kmart.

The ribbon is simple satin ribbon from Wal Mart. I also wanted to convey a more upscale look so I chose to use real satin ribbon instead of curling ribbon.

The little tags are hang tags from 48 hour print.

Portrait care and copyright info are actually on the same card. Just a pearl flat press printed card from WHCC.

Wallet tins are from containerandpackaging.com.

The stickers on the tins are wallet stickers from ACI.

All of this gets tucked in a bag….again from Wal Mart and fluffed with purple tissue from the Dollar Store. I also add another hang tag and sometimes, as you see here, I include a little key chain with an image from the session.

I love my packaging because I can get so much of the stuff locally and don’t have to keep a large inventory. However, I am looking into Nashville Wraps as a bulk supplier for my ribbon, paper, tissue and bags.

Thanks so much for looking and I hope it gives you some ideas!


Thank you so much for this guest post Tiffany! You do such amazing work! Please stop by her website and let her know how much you appreciate her time.

(P.S. Every wonder how to get those really cool icons / avatars next to your names in the comments? Wonder no more!)

More new guest post features are currently in the works! If you’re interested in having your own business packaging, marketing ideas, or photography-related products featured please contact me (my e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment).

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Jan201014

6

button think pink

It’s no big secret what keeps y’all coming back for more… The guest posts with the pretty, pretty packaging! And as luck would have it, that’s just what I’m about to serve up… Prepare to be blown away by the gorgeous stylings of courtney jade photography!

What would cake be without the icing? Well, it would still be quite delicious, however it wouldn’t be quite as beautiful. The details are so important to me, and beautiful photos deserve beautiful packaging. From the luscious chocolate brown boxes, to the pop of the pink ribbon, nothing goes un-prettied! I’ve recently updated and upgraded my packaging, and so far everyone has loved it!

First of all, I’ve switched from putting my digital images on CDs and DVDs, and now clients will get their images on a USB Flash drive. I’ve decided to do this for a few reasons. 1) Most importantly, the images will be safer for a longer period of time. As time goes by, DVDs and CDs can lose data due to deterioration. 2) USB Drives can be re-used, recycled. If a client prefers, they can back up their USB Drive, and use it for other things. 3) They look nicer. It may be my personal preference, but USB Drives are compact, sleek, and sexy! Here’s a peek at what you’ll get when you purchase digital images from me.

Print orders will come in luscious chocolate boxes adorn with pretty pink bows!

Inside, your precious prints are wrapped in matching pink tissue! All prints are packaged in clear plastic bags inside for protection and easy handling.

Another new thing I am doing for clients is creating “referral cards”. This is a complimentary gift with any print order. Most of my clients are referrals, so what better way to get my name out there, than to give my clients miniature photos from their session with my contact information on it?! Everyone loves a wallet-sized photo to hand out to friends and family, so far my clients love this!!

I’ve also been working on updating all of my client materials. I’m not quite finished yet, but I have a feeling that in this field, there will always be more that I want to create! Here is a taste of materials that I’ve had printed to hand out to my clients and possible clients.

There are still more fabulous materials on the way, but for now I feel like my brand is established, and will only grow from here.

I am so excited to be able to be a guest on Paperie Boutique! I love this blog, and I look to it for inspiration and ideas on a very regular basis. Robyn has been an inspiration to me for years now, and I am so excited to see this blog blossom and grow! Thank you Robyn, and thanks to everyone who reads and participates in this community!

<3 Courtney Jade


Thank you so much for taking the time to share your products with us Courtney! They’re absolutely beautiful and I adore the pink – everything here is tied together so well! You have very lucky clients.

Make sure to visit her blog and tell her thank you for this guest post!

More new guest post features are currently in the works! If you’re interested in having your own business packaging, marketing ideas, or photography-related products featured please contact me (my e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment).

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Jan201011

6

button fascinating creature!

One of the first things photographers need to understand when creating a website is that the music we use for our sites and slideshows is subject to the same copyright laws and protection as our own photographs. Simply purchasing a music file on a site like iTunes does not provide you with a license for commercial use, much the same as a customer purchasing one of your prints does not in turn allow them to publish your work in a magazine promoting their business. Whatever you play on websites, blogs, or anything advertising your business in any way, should be royalty-free and / or licensed. Fortunately there are several stock music sites and amazing artists out there who are more than willing to help you out.

Frances England

photo above taken by Bonnie Berrybonnieberryphotography.com

One of my absolute favorite of these artists is Frances England. I have been using her music for my business since 2007 and I’m constantly asked by clients where they can purchase the songs. They’re cute, catchy, and incredibly infectious. (I dare you not to bust out into a smile when “Daddy-o” starts playing!) And now she has graciously offered to provide a guest post / interview here at Paperie Boutique. Frances England is an Oppenheim Platinum Music Award winner who has been featured in Cookie Magazine, Real Simple, Parenting Magazine, and the LA Times (just to name a few). Please read on…

Hi there! My name is Frances England and I make indie-folk music for kids and families. For the last couple of years I’ve been collaborating with photographers who want to add a musical component to their websites and client slideshows. For a small annual licensing fee, I allow these artists to use my songs to compliment their photographs. The photographers I’ve worked with have told me that being able to synchronize my music to their pictures has added a whole new layer of emotion and connection for their clients and has been especially effective in enhancing their slideshow presentations.

While my sound has been compared to Norah Jones, Sarah McLaughlin and Liz Phair, the lyrics to my songs are rooted in family life, the wonders of watching our children grow and the joys of simple, everyday routines (making blueberry pancakes, digging in the dirt, watching fireflies, riding tricycles). Being a very visual person myself, I’m really grateful for the opportunity to collaborate with photographers and love the sense of community we’ve developed together along the way.

If you are interested in checking out my music, please visit my website at www.francesengland.com. For more information on licensing, please email me at frances@francesengland.com.

Happy New Year and good luck with your business in 2010!
-Frances England

Frances England Music

Thank you so much for your time, Frances—please contact her about licensing her music to add to your own websites and slideshows!


Want more information about licensed and royalty-free music? Please visit:

1. “Photographers Using Music on Websites
2. BMI Digital Licensing Center
3. “License to Thrill

Purchase / download royalty free and licensed music for your photography site:

1. francesengland.com
2. triplescoopmusic.com
3. redbeardmusic.com
4. stock20.com
5. musicbakery.com
6. shaunpaul.com/licensing/
7. freshmusic.com
8. musicloops.com
9. beatsuite.com
10. studiocutz.com
11. pumpaudio.com
12. gregmaroney.com
13. productiontrax.com
14. chrisworthproductions.com
15. royaltyfreeclassicalmusic.co.uk

Please feel free to place additional websites / artists / links in the comments!

More new guest post features are currently in the works! If you’re interested in having your own business packaging, marketing ideas, or photography-related products featured please contact me (my e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment).

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Jan201008

12

button Miss Organization

Avery Signature Binder

It’s no secret that I’m all about the paper. (If this URL didn’t give you a small clue…) All of my client forms, contracts, releases – all of it – are on paper and not digital. I just can’t make the switch. It works for others and works well, but for my own business I want a client’s John Hancock signed on a non-digital line. It’s not easy being green.

So every year in January I start “the great binder switch” and get everything in order for the upcoming year before I start shooting again. One of those binders goes with me to every session, without fail. It has alphabet-tab dividers and the contact / session forms (and printed directions) for every client I photograph. I also take the signed contracts with me for the particular session I’m photographing. That way there’s no awkward “how much do I owe you?” pause. I can just flip right to their section of the binder and say, “Well it looks like…” with their signed contract right there in front of them. It’s also handy for when clients can’t remember the products they selected for their package as I’m showing album, canvas, and announcement / card samples. Their contract has an itemized list right there in black and white.

In the past, my system has been rather simple. A new polka-dot binder goes with me to sessions. A solid binder stays behind at home with the remaining contracts and releases for that year.

However, this year I was intrigued by the Avery Signature Binder.

UPDATE: New photos of my 2nd binder if you want a peek! Check the comments.

Avery Signature Binder

You start by choosing from 3 different sizes of binders – 1″, 1.5″, or 2″. (Photographs shown are of the 1.5″ version.) You can use a pre-designed template or make your own, including full-bleed.

There are no minimums, so you can make / order just one. They have a FAQ if you have additional questions. The binders come with four inside pockets as shown. Those will come in very handy for extra model releases (just in case) and pose-sheets if needed.

Avery Signature Binder

This is branding that will make you instantly-recognizable to a client if you are shooting on-location. It gives them a chance to see your work and your logo as you approach.

I think these would also be fantastic for bridal / wedding packages. If you presented a client with a binder with your photographs and logo / URL and all of the paperwork necessary for their portrait package with you — but also included tabbed dividers for other vendors (such as bakeries, florists, bridal shops, DJs, transportation companies, travel agencies, etc.) — there’s a very good chance you will have just handed them an “official wedding organizer” featuring your images and branding. And as anyone who has planned a wedding knows, that organizer goes everywhere the bride does for quite some time. It allows your name to be seen not only by countless wedding professionals, but also by the couple’s friends and family who may just be planning weddings of their own one day. With price points that start at $18.95 it’s not the cheapest of options, but if wrapped into the cost of your session / package fees, the potential free-marketing is limitless.

Avery Signature Binder

Avery has also teamed with Zazzle to offer this same product. Zazzle has several templates available that make my basic custom design shown here pale in comparison. (My binder was created to look exactly like the contracts and information packets my clients receive.) Zazzle even has a wedding planner design available from Hallmark!

Psssst… Before you order, make sure to look up available coupon codes for Avery Signature Binders and Zazzle!

Check back soon because new guest post features are currently in the works! If you’re interested in having your own business packaging, marketing ideas, or photography-related products featured please contact me (my e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment).

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Jan201006

4

button Roy G. Biv

One of the most difficult things about launching a business or rebranding is deciding “what” looks like you. And defining your brand / logo also involves selecting the colors that will in turn make you stand out above all the rest. Be it classic, funky, timeless, modern, elegant, or shabby-chic — the colors you choose will be the exclamation point to finish the statement.

So what’s a photorapher to do?

color

A great site to check out is colorcombos.com. The site will allow you to view various color-combos together, or create your own. You can enter a color hex value and find related color-libraries. (For instance, this is the combo library for lemon yellow.) The site even has a color combo tester.

Another big help is the “color index: Over 1100 Color Combinations, CMYK and RGB Formulas, for Print and Web Media“. And the follow-up “color index 2: Over 1500 New Color Combinations for Print and Web Media – CMYK and RGB Formulas“. (Or you can buy both of these books combined in the “complete color index: Over 2600 Color Combinations“.)

From Amazon.com: “Each color palette includes a swatch, an example of the colors used in a design, and accurate CMYK and RGB formulas, making it easy for you to find appropriate colors and implement them immediately. The palettes in “color index” are divided into categories based on the moods they evoke, while the palettes in “color index 2” are based on color families. No matter your preferred method for searching, you’ll be able to easily reference hundreds of hues at a glance.

I have The Designers “complete index” set myself (which includes the “color index“, the “idea index“, and the “layout index“). They’ve been invaluable to me during my years as a web designer, then photographer.

UPDATE: Don’t miss another great link / site review posted in the comments!

So what are you waiting for? You have all the links. Now go play!

If you’re interested in having your own business packaging, marketing ideas, or photography-related products featured please contact me (my e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment).

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Jan201004

0

button happy new DECADE

Hope everyone had a wonderful holiday season! Quick post to point out a new advertiser on the site – Dimples and Dandelions.

You can find over 6000 unique products with many exclusive designs made just for our customers. We continually update and add new products to our boutique to keep it fun and fresh. You can shop Dimples and Dandelions both online or come visit us in person at our new retail location in Frisco, TX.

And to usher in 2010 with a bang—for every $250 you spend at Dimples and Dandelions, you get a $50 gift certificate you can use on your next order! Can’t beat that! (P.S. Don’t miss the pettiskirts and tutus section…)

Paperie Boutique is now back up and running full-steam-ahead, so if you are a vendor or a photographer who would like your photography-related products, website, marketing ideas, or packaging featured please contact me (my e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment). I can’t keep up the site without YOU!

Happy New Year!
-Robyn

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