'Don’t Try To Be Original, Just Try To Be Good’
A Paul Rand Exhibition by Curate and Design at Ebow Gallery, 1 Castle
Street, Dublin 2. November 2nd – 16th 2012. Part of Design Week 2012.
American graphic designer Paul Rand is one of the most celebrated graphic
designers in history. A modernist at heart, he is best known for the iconic logos
and corporate identities he created in the 1950s and ‘60s for the likes of IBM,
Ford and UPS. After working together on the NeXT Computer identity, Steve
Jobs described Rand as “the greatest living graphic designer”. He continued to
work until his death in 1996, both on design projects and as a lecturer. An
influential designer who encouraged simplicity of thought and process, his work
is perhaps best summed by his classic, Mies van der Rohe- referencing quote:
“Don’t try to be original, just try to be good.”

This exhibition – which runs as part of Design Week 2012 – will feature a range
of material from American graphic designer Paul Rand’s career. Approximately
30 original pieces by Rand will be on display (including book jackets, print ads,
packaging and posters) alongside a selection of work on loan from international
archives such as Yale University.

The exhibition will include the screening of an animation of Paul Rand’s work by
New York studio Imaginary Forces produced for the One Club Hall of Fame.
The exhibition will also include a specially commissioned print from two Irish
artists: one from Johnny Kelly, which demonstrates the impact of Rand’s work on
his own design ideology; and one from Inputout’s James Earley.

'Don’t Try To Be Original, Just Try To Be Good’
A Paul Rand Exhibition by Curate and Design at Ebow Gallery, 1 Castle
Street, Dublin 2. November 2nd – 16th 2012. Part of Design Week 2012.
American graphic designer Paul Rand is one of the most celebrated graphic
designers in history. A modernist at heart, he is best known for the iconic logos
and corporate identities he created in the 1950s and ‘60s for the likes of IBM,
Ford and UPS. After working together on the NeXT Computer identity, Steve
Jobs described Rand as “the greatest living graphic designer”. He continued to
work until his death in 1996, both on design projects and as a lecturer. An
influential designer who encouraged simplicity of thought and process, his work
is perhaps best summed by his classic, Mies van der Rohe- referencing quote:
“Don’t try to be original, just try to be good.”

This exhibition – which runs as part of Design Week 2012 – will feature a range
of material from American graphic designer Paul Rand’s career. Approximately
30 original pieces by Rand will be on display (including book jackets, print ads,
packaging and posters) alongside a selection of work on loan from international
archives such as Yale University.

The exhibition will include the screening of an animation of Paul Rand’s work by
New York studio Imaginary Forces produced for the One Club Hall of Fame.
The exhibition will also include a specially commissioned print from two Irish
artists: one from Johnny Kelly, which demonstrates the impact of Rand’s work on
his own design ideology; and one from Inputout’s James Earley.

Built with Indexhibit