Five Prominent Premier League Teams Forge Partnership with SBOBET

Celton Manx Isle of Man, the operator of the global online sports book SBOBET, recently completed its Asian Betting Partnership agreements with five Barclay’s English Premier League teams, becoming the official Asian betting partner of Swansea City AFC, West Ham United FC, Southampton FC, Hull City Tigers and Norwich City FC for the 2013-14 season.


The agreement will see the SBOBET brand promoted on the Premier League clubs’ LED pitch-side perimeter advertising hoardings during all home games - with a total of more than 1000 minutes of global advertising exposure during this Premier League season broadcast across 212 territories with nearly five billion audiences.

Celton Manx executive director Bill Mummery believe that “these signings illustrate the growth of and respect for the trusted SBOBET brand in the Asia region where it is recognised as the leading online sports book.”

Mummery stressed that SBOBET, a two-time eGaming Review Operator Awards Asian Operator of the Year and the leading online bookmaker in Asia that offers over 1,000 sporting events to bet on every week in multiple languages, believes that these mutually beneficial commercial arrangements provide SBOBET, as a company with a strong sense of corporate responsibility, the opportunity to work with the clubs in supporting their community and charitable initiatives, like Norwich City’s Community Sports Foundation, the Bobby Moore Cancer Research Fund for Cancer Research UK and the adult initiatives within the Swansea Community Trust, among others.

West Ham United, which has a long standing relationship with SBOBET, is elated that the partnership continues into the current season while the other teams which SBOBET will have the pleasure of working with for the first time are just as upbeat and brimming with optimism.


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