|TT design chief Gary Telaak, who speaks fluent English, Spanish and Greek, hopes the redesign will attract new customers to the brand, while paying a proper homage to the original.|
While the new TT is longer and wider than its predecessor, and rides on an aluminum and steel spaceframe in lieu of the original’s unitary steel construction, Telaak’s team managed to keep the car sleek and compact thanks to the use of character lines and surfacing treatments: “The emotional surface treatment, with its use of convex and concave shapes and the effects of light and shadow, created tension in the surfaces and a sleek overall appearance,” he says. Since TT’s customer base tends be very discerning and most of the design team at Audi’s Ingolstadt, Germany, headquarters own one, Telaak didn’t have to look far for input from current TT owners: “What owners wanted from the successor model was an even more sporty car that was still most definitely a TT. I think we delivered.” One of the key features of the new exterior is the rear spoiler, which deploys at speeds over 75 mph, as opposed to the prior model, which has a fixed spoiler. Telaak says he fought for the electronic spoiler because of his affinity for objects that change their appearance as the result of a physical situation: “The wing of an aircraft looks different when the flaps deploy for landing, and a predator like a tiger changes to a more alert posture when preparing to pounce. In other words, rear spoiler is a very dynamic part of the new TT.”
|The ’07 TT is wider and longer than its predecessor, although the use of convex and concave surfacing, along with the strong character line that runs along the shoulder, help to keep the car visually compact.|
Inside, the TT design team stayed true to the original, with a touch of modern interpretation. The theme is circles, as with the previous model, although the cockpit has taken a more driver-oriented configuration. “This is something we are working on a lot at Audi,” Telaak says. “The emotions generated by the interior of the new TT are particularly strong when sitting in the driver’s seat.” Another key piece of the interior design is the decision to assimilate the character line that runs along the shoulder of the exterior into the cabin: “The character line floats forward over the dashboard towards the driver. We really worked on the forward-orientation of lines in the interior in great detail,” Telaak says, adding he’s confident the new TT respects the foundation laid by its predecessor, while also attracting a new group of customers to the Audi family.