Content: Business listing information provided by advertising clients. Content also exists as user-generated provided by ZipPeople or third-party content provided by partners or reviewers.

Local Search: Combinines Canadian business listings and maps with user input to create the most relevant search experience.

Tag: ZipLocal users are encouraged to provide specific keywords or search terms that are most relevant to a business listing, making it easier for all ZipLocal users to find what they want.

ZipPeople: ZipLocal registered users who review, rate and tag business listings are called ZipPeople. ZipPeople may be featured with a profile on the ZipPeople page or receive ZipPoints as they are relied upon for their opinions about the businesses included in the ZipLocal directory.