Let’s face it: the stereotypical specimen is a young white male with thick glasses, strong opinions about operating systems and a collection of Star Wars figurines. If that’s what we immediately associate with science – whether or not it’s an accurate portrayal of actual scientists – then coolifying nerdiness might be attractive for those who fit the mold, but could inadvertently steer away from science those who don’t.
— Might a more inclusive portrayal of science – one that includes a few well-dressed and socially astute women, for example – draw more people to science than a “coolified” depiction of stereotypical nerdiness? It might.