For Immediate Release 31 May 2007
Singapore. Hong Kong

“Drive via an alternate route when there is a traffic jam !”

Asian’s First Real Time Traffic GPS Navigation - MapKingTM Singapore

(Booth 1751, “The PC Show 2007”, SunTec City, Singapore, 31 May to 3 June, 2007)
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The first “Real Time Traffic GPS Navigation” beta solution is launched by MapKingTM in Singapore. It is the first in Singapore and the first among Asian countries. This is another remarkable achievement of Singapore and MapKing.

The “MapKing - Real Time Traffic GPS Navigation Singapore” runs on Windows Mobile 5/6 Pocket PC phone devices equipped with 3G or GPRS wireless connection. Streamed from the intelligent transport system of Land Transport Authority (“LTA”), Singapore, MapKing’s real time traffic server dispatches traffic speed data to each device connected wirelessly on the road. At present, the data is updated every 5 minutes and the first generation covers highways and major roads. The beta version for expressways exhibits at booth 1751, “The PC Show 2007”, SunTec City, Singapore from 31 May to 3 June.

End users are allowed to select their lowest acceptable real time traffic flow speed, e.g., driver can set to re-route to an alternate route when the highway traffic flow speed is lower than 30km/hr. The beta software is now available for testing by major industrial partners.

Real time traffic information is a major component of an Intelligent Transport System which usually comprises of other components like traffic information broadcasting, traffic camera video streaming, rapid response for emergency services, computerized signaling and traffic flow management etc.

CEO Stanley Wing-fai Ng is very delighted and proud of the launch. He mentioned that the launch of “MapKing - Real Time Traffic GPS Navigation Singapore” was the result of a successful public - private partnership in technological development. With support from LTA, Green Dot (government data hosting and distributor), a team of engineers from MapKing’s headquarters and MapKing (Singapore) Pte Ltd successfully deployed the service efficiently. Stanley foresees that navigation with real time traffic information will be the core value of the next generation of car navigation. MapKing plans to expand the real time traffic services to other Asian countries in the coming years.

The public launch of “MapKing - Real Time Traffic GPS Navigation Singapore” is anticipated in next quarter. The service will be rolled out on a service fee model and existing MapKing users will enjoy an upgrade discount.

Headquartered in Hong Kong, MapKing group of companies spreads in China, Taiwan, Singapore and Malaysia. MapKing (Singapore) Pte Ltd was formed in January 2007 together with Singaporean, Malaysian and Hong Kong shareholders.

MapKingTM is a detailed versatile digital map collection covering more than 60 major cities in Pan-Asia region. It is multilingual, cross platform and supports GPS navigation devices and is designed for Pocket PC, Smartphone and PC. The company MapAsia.com also provides comprehensive GIS/GPS product and services including ChinaInfo Map (http://www.chinainfomap.com) and Fleet management system.

Navigation map software MapKingTM has been nominated for the “Best Software Award 2006”—Travel and Travel Tools Category in Pcoket PC and Smartphone category respectively. The award is organized by the Smartphone and Pocket PC Magazine in USA.

MapKingTM is a registered product of MapAsia.com, which is fully owned and operated by City Country Consultancy Limited. Please visit www.mapking.com for details.

All Rights reserved 2007.
MapKing, MapAsia.com

Email: mapsale@mapasia.com, support@mapasia.com
Phone: 852-2740-9680 - City Country Consultancy Limited, Hong Kong

Phone: 65-6837 1582 - MapKing (Singapore) Pte Ltd, 42 Horne Road, Singapore, 209066

Phone: 60-3-8061-3565 – MapKing (Malaysia) Sdn. Bhd., Kuala Lumpur.