Bring Me The Horizon frontman Oli Sykes has become the new face of animal rights organisation PETA2. The singer became vegetarian in 2004 after seeing an online documentary about animal cruelty online.
"I actually decided to go veggie after I saw a video on PETA2's website," Sykes told Kerrang!. "When I saw how animals are tortured on factory farms, I couldn't justify being a part of that cruelty. I thought,
'Imagine if that were me'. Straight away, I said, 'That's it - I'm going vegetarian'."
The singer, who is "thrilled" to be the new face of PETA2, previously raised funds for the charity by designing a T-shirt for his Drop Dead clothing line sporting the slogan 'Meat Sucks'.
"I did the design myself," says Sykes. "We wanted to do a shirt for a charity and PETA2 is a great cause. It ended up raising a few thousand pounds for them, which I think they appreciated!"
For more information and to win an exclusive poster of the ad signed by Sykes, see www.peta2.com.
Bring Me The Horizon will be playing as part of the Kerrang! Relentless Energy Drink Tour 2009 in January .