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A Logo for London Hardcover – September 17, 2013

by David Lawrence (Author)

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ISBN-13: 978-1780672960 ISBN-10: 1780672969

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The London Transport bar and circle – also known as the bulls-eye or roundel – is an icon of commercial design. Over the last century it has come to represent not only London's transport network but also the city itself. Rare for the logo of a large organization, the symbol is often perceived as being 'cool', and its influence has extended into many other fields, including fashion, pop music and counter-culture.

This fascinating book charts the history and development of the symbol from the early 20th century to the present day, and explores its use across the company's many activities, as well as its wide-ranging cultural influence. Richly illustrated with poster artworks, photographs and other graphic material from the London Transport Museum archives, the book features numerous inventive uses of the logo, many of them previously unpublished.

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Product Details

Hardcover: 176 pages
Publisher: Laurence King Publishing (September 17, 2013)
Language: English
ISBN-10: 1780672969
ISBN-13: 978-1780672960
Product Dimensions: 9.9 x 8.7 x 0.9 inches
Shipping Weight: 2.3 pounds (View shipping rates and policies)
Amazon Best Sellers Rank: #1,200,010 in Books (See Top 100 in Books)

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About the Author

David Lawrence is principal lecturer in architecture at Kingston University. He is an architect, design historian and broadcaster, and the author of several books including Food on the Move (2010), Bright Underground Spaces (2008), and Underground Architecture (1994).