Clint Carlson

Clint Carlson

Interactive Marketing Specialist at Stratasys

Location
New Delhi Area, India
Industry
Marketing and Advertising

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Clint Carlson's Overview

Current
  • Interactive Marketing Consultant at Stratasys
  • Senior Partner at ConvergiaPlanet
  • Interactive Marketing Consultation, Strategy and Development at Clint Carlson Productions, LLC.
Past
Education
  • University of Wisconsin-Oshkosh
  • University of Wisconsin - Parkside
Recommendations

8 people have recommended Clint

Connections

500+ connections

Websites

Clint Carlson's Experience

Interactive Marketing Consultant

Stratasys

Public Company; 1001-5000 employees; SSYS; Mechanical or Industrial Engineering industry

September 2013Present (4 months) Asia Pacific & Japan

Specialization, development and implementation of various digital initiatives including;
- Marketo email campaign and lead nurturing program
- Search engine optimization
- SEO/PPC analytics and reporting
- Sitecore web development
- Roadmapping, information architecture
- Usability and interface development
- Brand champion ensuring visual and back end consistency established by corporate

I also lead monthly educational webinars with channel partners. This provides tools and education to run their programs efficiently.

Senior Partner

ConvergiaPlanet

December 2013Present (1 month) Global

Interactive Marketing Consultation, Strategy and Development

Clint Carlson Productions, LLC.

Design industry

January 2000Present (14 years)

Expert consult on a wide variety of interactive projects for large and small clients including Altered Esthetics, Best Buy, Duty Free Shops of NY, Land O'Lakes, Target, 3M, Stratasys and others.

- Project management and guidance in small and large teams working with strategy, development, marketing and communications
- Emphasis on wide scope marketing strategies involving long-term SEO, UI, UX and CMS best practices
- Development and design of a wide variety of projects including dynamic websites, content management systems, e-commerce, multi-language
- Technical skills in a variety of web environments including specifically with content management systems (Drupal, Wordpress, SiteCore)
- Marketing brainstorming both in pre-production and in the long-term needs of teams involved
- Work ethic of creating modular projects on strong foundations, which are sustainable for ongoing success and management
- Content synergy and brand management for internal and external use.

Web Project Manager / Producer

Stratasys

Public Company; 1001-5000 employees; SSYS; Mechanical or Industrial Engineering industry

September 2012July 2013 (11 months) Eden Prairie, MN

Led the merger of online marketing projects alongside the acquisition of major peer corporation. Worked closely with the interactive marketing manager to develop project plans and budget. Handled multiple projects with minimal direction to assure the success of online business and marketing goals.

- Managed project plans and executing interactive marketing programs
- Defined long and short term strategies to ensure healthy growth of department initiatives
- Created new digital content and assets
- Championed the brand by reviewing, providing direction and monitoring all online content and creative items for brand consistency across marketing mix and correct brand placement and accurate brand use
- Established a knowledge base of current trends within the digital space including HTML5, CSS3, CMS development, SEO and social media
- Directed vendors and stakeholders for web, advertising, creative and strategy
- Educated teams of global support to maintain, translate and advance a highly dynamic presence

Social Media Marketing Specialist, SEO, SEM & Customer Analytics

PLAY it Forward Adventures

Privately Held; Myself Only; Leisure, Travel & Tourism industry

February 2012July 2012 (6 months) Worldwide

- Managing Social Media communications and lead generation.
- Content strategy both on main websites and outside communication.
- SEO Analytics and maintenance in order to ensure ongoing optimization, including keyword analysis, ROI and real-time communication alterations.
- Creation of Social Marketing accounts and ongoing support of editorial calendars.

Interactive Marketing Consultant & Web Developer

Best Buy

Public Company; 10,001+ employees; BBY; Retail industry

September 2011June 2012 (10 months) Bloomington, MN

On staff as an “Interactive Marketing Entrepreneur”. Tasked to bring a wealth of knowledge, intuition, resources and capabilities to expand the online direction of Best Buy Connect.
- Core member of marketing team. Heavily present in strategy and road mapping of online marketing direction.
- Management of SEO and online presence analytics. Main point of contact for strategy and implementation towards goals.
- Creation of various custom tools to generate leads from social marketing avenues
- Lead on-site developer for all web site productions from initial concept to final build-out
- Leader of a variety of planning sessions and troubleshooting to coordinate offshore development teams
- Development of business models and forecasting tools for current product offerings and new business development
- Ensured that all business operations were efficient, effective and properly managed given resources to deliver strategy and business goals

Web Developer

Help/Systems, LLC

Privately Held; 201-500 employees; Computer Software industry

September 2009February 2011 (1 year 6 months)

Built and maintained a variety of sites in Drupal specifically to provide multiple users with tools to create and update content themselves. Specifics within the company included multi-brand design for many child companies and road-mapping for growth in the future. I lead all design, SEO, User Interface/Experience, modular design and trouble shooting. I also initiated a social marketing team and a complete restructure of the company’s HTML emailer system.

Contract Designer/Developer

Internet Broadcasting

Privately Held; 51-200 employees; Internet industry

April 2008October 2008 (7 months)

Worked in all aspects of web design, specializing in interactive projects including standard banner ads, flash animated ads, drop downs, as well as a wide range of other graphic design and high end web development. Emphasis on the higher end projects that needed to be deconstructed or reverse engineered, as well as consulting on pushing the boundaries of what latest technologies would allow.

Animation/Web Contractor

Medtronic, Inc.

Public Company; 10,001+ employees; MDT; Medical Devices industry

20072008 (1 year)

Contractor for a range of different web projects. Majority of work was clean-up and maintenance of existing and ongoing projects.

Privately Held; 1001-5000 employees; Public Relations and Communications industry

June 2006July 2007 (1 year 2 months)

Editorial of HGTV’s television series “FreeStyle”. Full AVID offline editorial including online preparation requiring color correction, audio mixing, graphic creation and direct producer input.

Director of Photography

ShopNBC

Public Company; 501-1000 employees; VVTV; Retail industry

May 2005June 2006 (1 year 2 months)

Lighting and Camerawork (Standard and High Definition) for home shopping channel production. Developed special effect promotion concepts, lighting of sets for content, live segments and promotion.

Producer

Menards

Privately Held; 10,001+ employees; Retail industry

20052005 (less than a year)

Television production consultant for internal and external media.

Assistant Editor

CSI: Crime Scene Investigation

20002002 (2 years)

Assisted and learned editorial and special effects with some of the best in the business.

Assistant Compositor

The Post Group

Privately Held; 51-200 employees; Entertainment industry

20002001 (1 year)

Assisted in the hands on Combustion special effect buildouts on a variety of feature films, television shows and other video/film productions.

Clint Carlson's Summary

I am an interactive producer, project manager and strategist with 15 years of experience collaborating with a wide range of clients, from major corporations to small nonprofits.

I provide strategic, sustainable online solutions across disciplines in a wide range of environments using a mix of best practices refined by intuition, dynamic vision and impressive resourcefulness. I’ve added measurable value to both long- and short-term projects.

Personally, I have a passion for helping those who help others. This passion, which elevates results in all work environments, is evident in my extensive volunteer experience and focus on sustainability, the arts, local communities and human welfare.

I specialize in holistic interactive and online strategies. All of my areas of expertise overlap into a comprehensive catalog including:

- Interactive project management within the wide scope of overlapping needs and technologies
- Digital and interactive marketing strategy and production
- Curating and management of SEO and user-experience rich content development
- Sustainable, organized site and page architecture
- User interface and UX best practices
- Content management system web development (Drupal, Wordpress, PHP, HTML5, CSS3)
- Advanced analytics (Google Analytics, Raven Tools), reporting, education and consultation
- Social media implementation and marketing roadmapping

Clint Carlson's Projects

  • Safe Birth Kits Campaign

    • June 2012 to Present

    Birthing Project USA has joined with Zubaida Bey (AYZH), a young social entrepreneur who has developed an affordable, SAFE BIRTH KIT. We are using our Birthing Project Model of giving ourselves permission and a vehicle to care for each other. To give women the opportunity to purchase kits for their sisters in Africa and Latin America.

  • Stratasys.com

    • September 2012 to July 2013

    Stratasys.com is the global website for Stratasys. Stratasys.com was rebuilt from the ground up to accommodate the merger of Stratasys and Objet.

Clint Carlson's Volunteer Experience & Causes

  • Volunteer Experience

    • New Media & I.T. Director

      Altered Esthetics
      • Arts and Culture
      February 2012 present (1 year 11 months)

      Development and maintenance of the website as a hub for connecting artists, social marketing, art gallery events, fundraising, etc. as well as the many other unforeseen challenges that come with a dynamic non-profit.

      This Board of Director's position oversees the online presence and collective communication tools of the organization and the outreach into the community.

      I also reside on the Board Development Committee which focuses on initiatives, leadership and direction of the Ae Board of Directors.

    • Webmaster/Consultant

      Play it Forward
      • Social Services
      January 2010 June 2012 (2 years 6 months)

      I help maintain the website for Play it Forward (http://www.pifadventures.com/) run by the amazing Jodi Nelson, I've been on a variety of her humanitarian trips to Guatemala and Nepal. It is an honor to continue to keep things moving smoothly and provide any addition support to her and the related causes.

    • Interactive Social Media Specialist & Web Development

      Birthing Project USA
      • Social Services
      August 2012 present (1 year 5 months)

      Providing an Interactive Social Media component to the Birthing Project. Assisting in strategy, organization and goal planning of outreach, education and collaboration via Social Media Channels.

    • Web Administrator

      Minnesota’s Unwanted Siberian Husky Rescue’s (M.U.S.H.R.)
      • Animal Welfare
      June 2010 September 2013 (3 years 4 months)

      Minnesota’s Unwanted Siberian Husky Rescue’s (M.U.S.H.R.) main goal is placing rescued huskeys into loving homes. This is accomplished through the work of dedicated volunteers. I maintain the website and online communications.

    • Digital Strategy and Web Development

      Advocacy for Patients with Chronic Illness, Inc.
      • Health
      October 2012 present (1 year 3 months)

      I head and manage the web development for APCI. Build on a Content Management System, I focus my role on development and education within the organization to speak for themselves in many dynamic ways including social.

    • CRM Consultation Embassador

      CiviCRM
      • Education
      November 2012 present (1 year 2 months)

      As an ambassador for CiviCRM, I provide a human element to the vast resources found at CiviCRM.org. With an emphasis on community relationship building and non-profits I use this opportunity to education organizations on the benefits and opportunities that CiviCRM provides.

  • Volunteer Interests

    • Causes I care about:

      • Animal Welfare
      • Arts and Culture
      • Children
      • Civil Rights and Social Action
      • Disaster and Humanitarian Relief
      • Economic Empowerment
      • Education
      • Environment
      • Health
      • Human Rights
      • Politics
      • Poverty Alleviation
      • Science and Technology
      • Social Services
    • Organizations I support:

      • Altered Esthetics
      • NPR
      • Habitat for Humanity International
      • Vieques Humane Society
      • Birthing Project USA
      • Advocacy for Patients with Chronic Illness, Inc.
      • Minnesota’s Unwanted Siberian Husky Rescue

Clint Carlson's Skills & Expertise

  1. Web Design
  2. CMS
  3. Website Development
  4. Online Marketing
  5. Web Development
  6. Wordpress
  7. Photoshop
  8. SEO
  9. Information Architecture
  10. Email Marketing
  11. CSS
  12. Flash
  13. User Experience
  14. Social Media
  15. Facebook
  16. Google Analytics
  17. Social Media Marketing
  18. Blogging
  19. Photography
  20. User Interface Design
  21. Web Project Management
  22. Content Management
  23. Advertising
  24. Video Production
  25. Interaction Design
  26. Microsoft Office
  27. Adobe Creative Suite
  28. HTML
  29. Web Analytics
  30. Illustrator
  31. Social Networking
  32. Graphic Design
  33. SEM
  34. JavaScript
  35. E-commerce
  36. Digital Marketing
  37. Creative Direction
  38. Web Content Management
  39. Editing
  40. Multimedia
  41. Google Adwords
  42. jQuery
  43. Front-end Development
  44. Drupal
  45. Web Applications
  46. Creative Development
  47. Social Marketing
  48. Digital Strategy
  49. CivicCRM
  50. WordPress

View All (50) Skills View Fewer Skills

Clint Carlson's Education

University of Wisconsin-Oshkosh

BS, Interactive Media, Film

20012003

University of Wisconsin - Parkside

19992001

Clint Carlson's Certifications

  • Six Sigma White Belt

    • Aveta Business Institute
  • WMI Wilderness First Aid Certification

    • Wilderness Medicine Institute
    • January 2013

Clint Carlson's Organizations

  • IndiaPreneurship

    Global Ambassador
    • August 2013 to Present
  • Altered Esthetics

    New Media Director
    • June 2012 to Present
  • American Welcome Committee

    Member
    • August 2013 to Present
  • Delhi Network

    Member
    • August 2013 to Present

Contact Clint for:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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