BEST GLOBAL BRANDS
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METHODOLOGY
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Best Global Brands
2005 Ranking of the Top 100 Brands
| 1 | 1 |  | United States | Beverages | 67,525 | 0% |
| 2 | 2 |  | United States | Technology | 59,941 | -2% |
| 3 | 3 |  | United States | Business Services | 53,376 | -1% |
| 4 | 4 |  | United States | Diversified | 46,996 | 7% |
| 5 | 5 |  | United States | Technology | 35,588 | 6% |
| 6 | 8 |  | Finland | Electronics | 26,452 | 10% |
| 7 | 6 |  | United States | Media | 26,441 | -2% |
| 8 | 7 |  | United States | Restaurants | 26,014 | 4% |
| 9 | 9 |  | Japan | Automotive | 24,837 | 10% |
| 10 | 10 |  | United States | Tobacco | 21,189 | -4% |
| 11 | 11 |  | Germany | Automotive | 20,006 | -6% |
| 12 | 13 |  | United States | Financial Services | 19,967 | 0% |
| 13 | 12 |  | United States | Technology | 18,866 | -10% |
| 14 | 14 |  | United States | Financial Services | 18,559 | 5% |
| 15 | 15 |  | United States | FMCG | 17,534 | 5% |
| 16 | 17 |  | Germany | Automotive | 17,126 | 8% |
| 17 | 16 |  | United States | Technology | 16,592 | 4% |
| 18 | 44 |  | France | Luxury | 16,077 | 144% |
| 19 | 18 |  | Japan | Automotive | 15,788 | 6% |
| 20 | 21 |  | South Korea | Technology | 14,956 | 19% |
| 21 | 25 |  | United States | Technology | 13,231 | 15% |
| 22 | 19 |  | United States | Automotive | 13,159 | -9% |
| 23 | 22 |  | United States | Beverages | 12,399 | 3% |
| 24 | 23 |  | Switzerland | Beverages | 12,241 | 3% |
| 25 | 26 |  | United States | Financial Services | 12,018 | 5% |
| 26 | 24 |  | United States | Alcohol | 11,878 | 0% |
| 27 | 28 |  | United States | Technology | 10,887 | 0% |
| 28 | 20 |  | Japan | Electronics | 10,754 | -16% |
| 29 | 33 |  | United Kingdom | Financial Services | 10,429 | 20% |
| 30 | 31 |  | United States | Sporting Goods | 10,114 | 9% |
| 31 | 29 |  | United States | Pharmaceuticals | 9,981 | -6% |
| 32 | NEW |  | United States | Transportation | 9,923 | N/A |
| 33 | 27 |  | United States | Financial Services | 9,777 | -15% |
| 34 | 30 |  | United States | Financial Services | 9,455 | -3% |
| 35 | 35 |  | Japan | Electronics | 9,044 | 12% |
| 36 | 34 |  | Germany | Technology | 9,006 | 8% |
| 37 | 37 |  | United States | Financial Services | 8,495 | 7% |
| 38 | NEW |  | United States | Technology | 8,461 | N/A |
| 39 | 36 |  | United States | FMCG | 8,306 | 3% |
| 40 | 38 |  | United States | Apparel | 8,195 | 4% |
| 41 | 43 |  | United States | Technology | 7,985 | 16% |
| 42 | 40 |  | Sweden | Home Furnishings | 7,817 | 9% |
| 43 | NEW |  | Switzerland | Pharmaceuticals | 7,746 | N/A |
| 44 | 45 |  | Switzerland | Financial Services | 7,565 | 16% |
| 45 | 39 |  | Germany | Diversified | 7,507 | 1% |
| 46 | 41 |  | United States | Automotive | 7,346 | 4% |
| 47 | 42 |  | United States | FMCG | 6,932 | -1% |
| 48 | 47 |  | United States | Media | 6,647 | 3% |
| 49 | 59 |  | Italy | Luxury | 6,619 | 40% |
| 50 | 46 |  | Japan | Electronics | 6,470 | 0% |
| 51 | 50 |  | United States | Business Services | 6,142 | 6% |
| 52 | 49 |  | France | FMCG | 6,005 | 2% |
| 53 | 65 |  | Netherlands | Electronics | 5,901 | -101% |
| 54 | 51 |  | United States | Business Services | 5,705 | 0% |
| 55 | 60 |  | United States | Retail | 5,701 | 21% |
| 56 | 48 |  | Germany | Automotive | 5,617 | -12% |
| 57 | 52 |  | United States | FMCG | 5,543 | 2% |
| 58 | 61 |  | United States | Media | 5,256 | 16% |
| 59 | 58 |  | United States | FMCG | 5,213 | 8% |
| 60 | 56 |  | United States | FMCG | 5,186 | 5% |
| 61 | 54 |  | United States | Restaurants | 5,112 | 0% |
| 62 | 53 |  | United States | Electronics | 4,979 | -5% |
| 63 | 55 |  | United States | Restaurants | 4,963 | -2% |
| 64 | 57 |  | United States | FMCG | 4,922 | 1% |
| 65 | 64 |  | France | Luxury | 4,778 | 8% |
| 66 | 62 |  | Switzerland | FMCG | 4,744 | 5% |
| 67 | 63 |  | France | FMCG | 4,513 | 1% |
| 68 | 66 |  | United States | Retail | 4,248 | 2% |
| 69 | 67 |  | United States | FMCG | 4,238 | 3% |
| 70 | 68 |  | United States | Diversified | 4,085 | 7% |
| 71 | 69 |  | Germany | Sporting Goods | 4,033 | 8% |
| 72 | 70 |  | Switzerland | Luxury | 3,906 | 5% |
| 73 | 76 |  | United States | Electronics | 3,877 | 11% |
| 74 | 71 |  | United Kingdom | Media | 3,866 | 5% |
| 75 | 72 |  | United Kingdom | Energy | 3,802 | 4% |
| 76 | 74 |  | Germany | Automotive | 3,777 | 4% |
| 77 | NEW |  | Spain | Apparel | 3,730 | N/A |
| 78 | 77 |  | Japan | Electronics | 3,714 | 7% |
| 79 | 81 |  | Germany | Automotive | 3,686 | 12% |
| 80 | 80 |  | United States | FMCG | 3,679 | 9% |
| 81 | 75 |  | United States | Luxury | 3,618 | -1% |
| 82 | 79 |  | France | Luxury | 3,540 | 5% |
| 83 | 78 |  | United States | Automotive | 3,521 | 3% |
| 84 | NEW |  | South Korea | Automotive | 3,480 | N/A |
| 85 | 90 |  | Japan | Automotive | 3,203 | 13% |
| 86 | 83 |  | France | Alcohol | 3,201 | 4% |
| 87 | 88 |  | Netherlands | Financial Services | 3,177 | 11% |
| 88 | 86 |  | United Kingdom | Alcohol | 3,097 | 4% |
| 89 | 91 |  | France | Luxury | 3,050 | 11% |
| 90 | 84 |  | Netherlands | Energy | 3,048 | 2% |
| 91 | 87 |  | United States | FMCG | 3,040 | 3% |
| 92 | 89 |  | France | Alcohol | 2,991 | 5% |
| 93 | 95 |  | Italy | Luxury | 2,760 | 7% |
| 94 | NEW |  | Italy | Luxury | 2,715 | N/A |
| 95 | 93 |  | Italy | Luxury | 2,677 | 2% |
| 96 | 85 |  | United States | Apparel | 2,655 | -11% |
| 97 | NEW |  | South Korea | Electronics | 2,645 | N/A |
| 98 | 97 |  | Germany | FMCG | 2,576 | 7% |
| 99 | 98 |  | United States | Restaurants | 2,576 | 7% |
| 100 | 99 |  | Netherlands | Alcohol | 2,357 | -1% |