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MPEDA's co-branding drive for seafood exports

Initiative to promote brand equity of Indian marine products in markets

Cos devising new ways to hire, retain women talent: experts

Sebi's decision to make it mandatory for every listed company to have at least one lady director on its board is likely to open thousands of ...

IIM-A wakes up to its alumni army

Global visits are a small part of the initiatives the institute has planned

IIM-A wraps up placements for agri biz programme

Meanwhile, three students opted out of the placement process this year to launch their own entrepreneurial venture

Features Rss icon

As Heinz goes local, Rasna turns to the world

More international flavours will let the company uptrade consumers with larger packs in modern trade

Nissan to go deeper with Datsun and own footprint

Nissan stands to save Rs 4,000-5,000 on each small car, by doing its own marketing and distribution

The consumer as brand ambassador

In direct selling, the distributor has a job that goes beyond plain selling

The irresistible brand

Ever wondered what is common among Coca-Cola, Dove, Audi, Samsung and Johny Walker? All these brands have the magnetic power of irresistibility. ...

The Strategist Rss icon

Browse less, find more

More and more online businesses are engineering targeted suggestions to help consumers make quick purchasing decisions

Indian companies need to adopt healthy international habits: Maurice Rozet

Interview with Chairman, Alexander Hughes

A secret about analytics

Clean and structured data is a big challenge in the telecom space

Making celebrities accountable

Thinking about using a celebrity to endorse your brand? Not a bad idea. But you might want to think twice - lest you end up looking like Pepsi, ...

B-Schools Rss icon

IIM-A study suggests 'brick & click' model for retail growth

Study also argues difficulty in funding as one of reasons for opting for combination of e-commerce and small mom-and-pop store

Mumbai dabbawalas inspire IIM-Raipur

With a six-sigma rating and a minimal error rate, they had quite a story to tell

Global management roles dominate pre-placement offers at IIM-Calcutta

Several offers received for investment banking roles

Start-ups, e-commerce the new stars at ISB

ISB sees 19% rise in job offers this year

Columnists Rss icon

Alokananda Chakraborty

Alokananda Chakraborty: Chest thumping in order?
Alokananda Chakraborty

Big brands routinely tout survey figures to show they lead the pack. Who are they trying to impress?

Shyamal Majumdar

Shyamal Majumdar: Are you a shark or teddy bear?
Shyamal Majumdar

Corporate trainers say there are owls, foxes and turtles as well and all of them can be useful depending on the context

Kanika Datta

Kanika Datta: Winning friends and influencing voters
Kanika Datta

The notable point about Narendra Modi's campaign is that, like Arvind Kejriwal of the AAP, the BJP's prime ministerial candidate is able to ...

Careers Rss icon

5 yr age relaxation for Guj riots victims' kin in central jobs

The Intelligence Bureau is seeking applications to fill up 514 posts

ICAI to hold campus placements in Hyderabad

ICAI stated in a press release that 62 candidates, who recently completed their chartered accountancy, are likely to participate in the ...

UP to make 4.5 mn youth job ready via PPP model

Mission would also strive for placement of at least 70% of the trained youth

Amazon, RIL, EXL make highest offers in Cluster 2 placements of IIM-A

IIM-A conducted Cluster 2 of the Final Placement Process for the PGP batch of 2014 on February 16, 2014

Books & Ideas Rss icon

Book Extract: Seize the moment

In times of change companies need to reconfigure existing structures to allocate resources to new opportunities. That can mean wresting control ...

The Strategist top five

BIG DATA @ WORKby Thomas H Davenport* Published by Harvard Business Review Press* Price: Rs 1,250* How real organisations are using big data and ...

The Strategist top five

TAKE ME HOMEby Rashmi Bansal* Published by Westland* Price: Rs 200* Stories of entrepreneurs from small-town India with big-time dreamsTHE END ...

The customer-friendly brand

Businesses rarely pay attention to the costs and the risks borne by customers after a product is delivered, says a new book

Strategist Quiz Rss icon

The Strategist Quiz (#346)

1 This person is considered as internet's 5th man in a list that includes Vincent Cerf, Bob Kahn, Tim Berns Lee and March Andreessen. He came up ...

Answers to the Strategist quiz (#345)

1 ARM Holdings UK. (Advanced RISC Machines). ARM Holdings licenses the chip designs and the ARM instruction set architectures to third-parties, ...

The Strategist Quiz (#345)

Ninety -nine per cent of mobile devices contain this company's chip. It has a trademarked baseline that reads "The Architecture for the Digital ...

Answers to last week's quiz (#344)

This age-old ritual was established in the finance ministry as a succor for those who remain cut off from their families until the interim ...

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