Kimberly-Clark, the maker of Huggies brand of diapers, wants to help expecting fathers participate in their kids lives even before it’s time to go diaper shopping. The company partnered with Ogilvy & Mather, Argentine advertising firm to create a pair of belts worn around the belly by both the mother and father, which let dads feel the baby kicks in real time. The belt worn by the mother senses and localizes kicks as they happen and immediately transmits the data to the belt worn by the father. In turn, dad’s belt replicates the sensation of the kicks and gives visual cues to where the kicks are originating. Here’s a quick video of the prototype project:
(hat tip: Gizmodo)