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How Christy Clark and Invoke Media Used Facebook to Win a Provincial Election

Barack Obama was among the first wave of politicans to actively leverage the internet and, particularly, social media—to obvious success, no doubt.

That knowledge was evidently not lost on Christy Clark, whose BC Liberals party this week allowed Facebook to release a case study proving how the Premier's election success was driven in part by a well-executed Facebook campaign.

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Today's Marketer is Her Own Worst Enemy Because She's Failing to Adopt New Technology

Marketing is one of the myriad sectors of business that in the digital era is being constantly disrupted by bleeding-edge technologies.

Every marketer is aware of the frequent bombardment of new tech, but only a select few are maximizing the opportunities, finds a new study from Adobe. Indeed, risk aversion related to the adoption of technology is actually harming many of them.

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Funding for Canadian Content Needs Overhaul, Study Suggests

The CRTC’s recent crackdown on a trio of X-rated channels for not showing enough Canadian content is "a classic example of how government policies supporting Canada’s entertainment industry are costly and inefficient," according to Steven Globerman, author of a new Fraser Institute study on the government’s assistance to Canada’s film and television industry.

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