Paris, 27 January 2014 – The Online Publishers Association Europe today announced that the Spanish news company Grupo Godó, publisher of La Vanguardia (www.lavanguardia.com) and Mundo Deportivo (www.mundodeportivo.com), has joined the association.
OPA Europe members in France, Spain, Italy, Germany, Greece and Turkey, representing hundreds of the top news and information websites across Europe, can now share best practices with their colleagues from La Vanguardia and Mundo Deportivo.
Read MoreEchoing trends seen in the UK and US, mobile devices are taking France by storm. As a result, the country’s market for smart connected devices maintained impressive growth in Q4 2013, with combined shipments of tablets, smartphones and PCs nearing 11 million units, according to the International Data Corporation (IDC).
In total,...
Mobile devices will account for 50% of Google paid-search clicks by December 2015, according to Marin Software. The company predicts in a report released Wednesday that mobile will become the primary channel for search as investment in these devices increases, surpassing 42% this year.
Marin found the conversion rate of search ads on...
Facebook research has found that 42 per cent of adults start activities on one device and finish on another, suggesting device-switching has become mainstream among adults in the UK.
The research into device use found that 63 per cent of people use two or more devices every day, while more than a fifth (21 per cent) use three or more...
Mobile ad spending in the UK continues to show significant growth and is expected to rise 90.0% this year to nearly £2.26 billion ($3.53 billion), up from about £1.19 billion ($1.86 billion) in 2013, according to eMarketer’s latest UK ad spending estimates. By 2018, eMarketer expects mobile to claim more than one-third of total paid media...
Nearly 20% of Finnish ad spending went to digital platforms last year. Finnish advertisers' investment in digital media bucked a difficult market in 2013, growing 6.8%, to €237.6 million ($316.8 million). As a result, digital ads rose to 19.7% of total media spending, according to Finland's Interactive Advertising Bureau (IAB Finland),...
OPA Europe is affiliated with the US-based Online Publishers Association