My print column this week examines the hype around Andy Murray’s earning power and how it expanded with his win in the Wimbledon final over Novak Djokovic on Sunday. The hype preceded the win: Two covers that appeared side by side at a newsstand in Wimbledon village the day Murray won the title suggested his becoming the first British man to win the Wimbledon singles title would be worth £60 million (about $90 million) or £200 million, respectively.
Many in the sports-marketing industry were skeptical of the big numbers. “Whenever there’s a big success in sport, everybody wants to clamor around a quoted figure,” said Rupert Pratt, managing director of Generate, a London-based sports- and entertainment-marketing agency. Read More »