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MTV Bringing Reality Online With 'What the Flip'

By December 18, 2008

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What the Flip unleashes 100 college students with flip camcorders looking for good footage

Here's something fun just in time for the weekend. MTV has their own little video experiment going on called What the Flip. They gave 100 Flip video camcorders to 100 college students and unleashed them on campuses across the country with instructions to surprise the producers.

And, believe it or not, they aren't doing a new version of Girls Gone Wild. What they've got going on are little mini-episodes that each follow a specific theme and feature some indie music from emerging artists. You can check out the show at WhatTheFlip.mtv.com.

But you don't have to just watch. You can get involved too by recording your own video based on one of eight different themes and upload it to the site to share with the world.

MTV has long been a forerunner in the area of reality television. The Real World, a reality show where strangers share a house, is the longest running show on the network. And with What the Flip, MTV is taking reality online.

December 26, 2008 at 5:58 pm
(1) RQM says:

Check out this fresh What The Flip?! Video:

December 28, 2008 at 2:44 pm
(2) Kevin says:

This is true…even music videos and the initial conversations with famous musicians can be thought of as a form of reality television. Just as radio is getting killed by the spontaneity of MP3 players I think internet will almost kill broadcast. Anyways, if anyone is interested, I have a stop motion claymation video up on the what the flip site in response to the What the Flip experiment at:


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