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home : business : business April 28, 2014

11/1/2011 9:59:00 PM
Spotlight on new business
Co-founder of CrossFit workout program opens gym in Prescott
Matt Hinshaw/The Daily CourierLauren Jenai opened up the Captain CrossFit gym in Prescott in July. The 15,000-square-foot facility is the world’s largest CrossFit gym.
Matt Hinshaw/The Daily Courier
Lauren Jenai opened up the Captain CrossFit gym in Prescott in July. The 15,000-square-foot facility is the world’s largest CrossFit gym.
Jason Soifer
The Daily Courier

Lauren Jenai is at the epicenter of a fitness phenomenon sweeping the globe, and she is sharing her passion for fitness with tri-city residents.

Jenai owns Captain Crossfit at 420 6th Street, in Prescott.

Jenai, along with her ex-husband, Greg Glassman, created a new workout model, Crossfit, which got its roots in a 1,200-square-foot space in Santa Cruz, Calif. in 2001.

"I always knew it would do well," she said.

That it did.

Jenai said that she and Glassman, who was a gymnast in college and previously worked in gyms, created the business and began offering online workouts.

Members of the armed forces and law enforcement saw the workouts as a way to stay sharp and keep in shape, and that was the spark behind the more than 3,000 affiliates worldwide.

Jenai's gym is in a 15,000-square-foot space next to Foxworth Galbraith.

Workouts at the gym start with teaching new members "foundational movements" over a week to get them in tune with the workouts.

"We do movements that are very skill-based," she said.

From there, members join groups of approximately 15 people with trainers available and each person's progress is tracked in what Jenai said is a very focused workout.

"It's a very results-driven fitness program," she said. "It's very competitive, there's a lot of camaraderie."

Jenai said the goal is to turn people into complete athletes and help others maintain staying fit.

"Our goal is to make you a more well-rounded athlete," she said "Everything that we can incorporate we will."

Members can spend anywhere from three minutes to more than 40 minutes working out and switching from using power lifting and Olympic weightlifting techniques to using pull-up bars and flipping huge tires end over end.

That's part of what makes this gym experience unique, according to Jenai.

"They (members) want to be fit; they want something different and exciting and fun," she said. "It's a real family environment."

Costs vary depending on the class frequency, and Jenai doesn't offer year memberships.

"I think you see the value after the workouts," she said.

Jenai also offers free childcare at the gym.

Classes are available for children and teens. The gym is open from 5 a.m. to 11 and 3:30 to 7:30 p.m. Monday through Friday, from 8 a.m. to 9 p.m. Saturday and from 9 a.m. to 10 p.m. Sunday.

Reader Comments

Posted: Friday, November 04, 2011
Article comment by: Jason Chambers

The only problem I have with Crossfit is that it is extremely expensive. Also the time I went there was a guy who is not a trainer but said he works for Captain Crossfit who was pretty arrogant. I asked him: "This much a month for training? Who can afford this?" He answered: "Obviously people who care about their health and are committed?"
Apparently since I am not willing to fork out $100+ per month I must be a cheeto-eating slob!

Posted: Thursday, November 03, 2011
Article comment by: Uncle Rhabdo

The push yourself to the limits mindset of Crossfit make it easy to cause real harm to yourself. ... I have no issue with Crossfit per se, and will likely attend some classes here. If you choose to participate please be sure to be a good self-monitor (it's hard given the competitive zeal that imbues Crossfit) and be sure you are comfortable that the leaders are activiely looking out for your HEALTH, not just your ripped tris, lats, and abs. If you don't get a good initial briefing and constant reminders of sign/symptoms to look for - run, don't walk to another fitness craze. Don't worry, this one will run its course sooner or later anyway...

Google rhabdomyolysis. Push yourself, but be informed...

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