Big Brands for Small Businesses


Some logos I designed for clients and friends. Click for larger version.

Branding Case Studies

A small sample of brand concepts delivered to my clients during the process. Click for the concepts.

A small startup incubator in Singapore.

A social networking website for young entrepreneurs.

A small restaurant in London serving authentic British cuisine.

A startup dedicated to improving online education.

A new consulting firm developing solutions to team management.

A young volunteers club based in Singapore that seeks to improve the community.

Say Hi.

Eric is a 19-year-old freelance brand designer living on the sunny island of Singapore.

Eric has been designing for as long as he can remember – from the moments his hands first fiddled with a copy of Powerpoint on a Windows 95. Now, he fiddles with a Macbook Pro and enjoys creating memorable visual identities for new startups and small businesses.

Eric believes that every company - big or small - deserves a proper brand identity that represents what they stand for.

What I'm Good At

Photoshop/Graphic Design

Illustrator/Logo & Vector Design

Dreamweaver/Web Design

InDesign/Print & Brand Collateral Design

After Effects/Video & Motion Graphics Design

The Branding Process

1. Logo Exploration & Design

The logo is the face of your brand. Many logo concepts will be explored to find and craft the perfect logo for you.

2. Brand Rules & Elements

Elements like colour, pattern and illustrations complement your new logo to form a cohesive, comprehensive and flexible brand.

3. Application: Brand-in-Action

Your logo and brand is applied on collateral materials such as business cards and websites to spread your brand to the world.