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Online Marketing Advice

A Warts-and-All Guide to Kickstarter: What Works and What Doesn’t (Plus Where We Royally Screwed Up)

You have your big idea, and now you need funding. Your idea is awesome — the kind everyone will immediately understand and get excited about. The world will see how amazing the idea is, and funding will rain down upon you. But guess what? It won’t. These are the lessons we’ve learned so far while

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Chase Customers, Not Clicks

You want to be a broke-ass blogger, don’t you? No! Good gracious, of course you don’t. (At least I hope not.) But if the first metric you look at is page views, not sales — i.e. clicks, not customers — then you’re well on your way to broke-ass bloggerdom. What’s sad is that a lot

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6 Nonverbal Hacks for Your Website So it Captures Attention and Converts

You have 0.05 seconds to make a good first impression online. That’s only 50 milliseconds to hook someone — according to researchers at Carleton University. Most important, this happens before a user reads any of your content. So, you have to capture their attention with your website’s nonverbal cues. Do you have any of the

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How to Attract, Nurture, and Grow the Business-Building Audience You Want

I got a great question last week after my presentation at our live Authority Intensive event in Denver. What do I do if I feel like I’ve outgrown my audience? I think a lot of business owners run into this. Maybe the owner has personally and professionally grown a lot, but the customer base is

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