Rumor Mill: Cumulus To Launch Nash-FM In San Francisco

NashFM 92.3 Nash KSJO U92.3 San Jose Cumulus San Francisco

Logo Of 92.3 WRKN New Orleans

RadioInsight has learned that Cumulus will soon be bringing the Country “Nash-FM” brand to the San Francisco/San Jose markets.

Last month Universal Media Access informed the brokered programmers of “U92.3” KSJO San Jose that it was giving them a thirty-day termination notice as the station was to be sold to an unnamed bidder. The programming schedule on the KSJO website is blank past Sunday, May 25.

We have not yet confirmed whether Nash-FM will appear on 92.3 or if there will be a frequency swap involving one of Cumulus’ other stations in the San Francisco market. The 92.3 San Jose signal serves the San Jose area and rimshots San Francisco (Coverage Map).

Nash-FM will compete in the South Bay with Empire Broadcasting’s 95.3 KRTY Los Gatos, which usually resides near the top of the San Jose ratings. It ranked sixth in the market with a 5.0 share in the April 2014 Nielsen Audio PPM ratings, but as recently as February led the market with a 6.5 share.

Comments

    • Charles Everett says

      KNBR has a big signal and big ratings, plus it benefits from being on AM because of the Bay Area’s hilly terrain. This isn’t New York where WFAN added an FM to keep up with ESPN Radio.

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