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Does this sound familiar to you? “No matter how accomplished or how many awards you get, you’re always still thinking there’s somebody out there who’s better than you.” Come on, admit it. You’ve heard yourself saying something like this when it comes to comparing what you’re doing to what your competitor is up to.
And now let me tell you this: You’re not alone. Even somebody as accomplished as Sir Paul McCartney is still sweating over what other musicians are putting out. Yes, Paul McCartney, one of history’s most celebrated songwriters and ex-Beatle, said the above sentence.
Ashton Kutcher’s Teen Choice Awards speech is barely two weeks old, and it has received over 1 million views on YouTube and who knows how many shares and tweets on social networks.
Why is it that Kutcher’s speech has been making waves online? Why does his message resonate not only with the young teenage audience but also with everyone else who’s hustling along every day to make a living?
I believe there are three main reasons why Ashton Kutcher’s speech went viral – and if you’re smart…uh I mean, sexy… you can get your cue for your own communications rebellion from the Hollywood actor.
Today I read that Virgin Atlantic will offer live stand-up comedy acts on certain domestic flights. Wait, what? An airline that allows stand-up comedians to perform during a flight?! This can’t be true, right?
Well, it is true. As the Telegraph reports: “The airline wanted to ‘shake up domestic flying in the UK’ with the new entertainment program, said Virgin Atlantic founder Sir Richard Branson.” That’s what I call brand rebellion, wouldn’t you?
Your story matters. Your reasons matter. Your audience wants to know why you’re in business, and they’ll flock to you if you’re telling YOUR story in a compelling way.
So, how do you tell a good story? How do you communicate your vision and the reason why you’re doing what you’re doing so that the people you’re serving WANT to be served by no one else but YOU?
You can connect with your audience in a myriad of ways. It doesn’t always have to be just social media. In fact, I would encourage you to find ways to connect with your prospects offline. Face to face conversations can be so powerful and inspiring for both you as a business owner and your potential client.
One company that has embraced the art of connecting with its customers outside of Facebook, Twitter, Instagram and Co. is the Ojai Olive Oil Company. On a recent visit to Ojai, California, I was curious to experience what the buzz was all about and paid a visit to the Asquith Ranch where Ojai Olive Oil is based.
There are conferences, and there’s the World Domination Summit – also lovingly called WDS. This 4th of July weekend, I attended the 2013 World Domination Summit. It was the 3rd time I made the journey from Los Angeles to Portland to meet close to 3000 fellow WDS attendees and to listen to amazing speakers that would share their insights on how to live a remarkable life in a conventional world.
Like the 2 times prior, I was transformed by the end of the conference. Now, saying that one is transformed is a pretty serious statement. But I’m not kidding. I truly feel I left Portland a different person. And I was not the only one. I saw Problogger Darren Rowse leave as Superman. (Don’t believe me? Check out the photo from the event!)
How do you hone your writing skills? And that’s not a rhetorical question. I encourage you to think about what you do every day to become a better writer?
Yeah, you heard that right. It takes a daily commitment to the craft if you want to grow as a writer. That doesn’t mean it can’t be fun. On the contrary, the more fun you have spending time with words and sentences and storytelling, the better.
The tricky part is figuring out how you can make your reading and writing activities an everyday routine – in such a way that you’re looking forward to get to it as you wake up every morning.
It so happens that Stephen King, the author of more than fifty books (all of them worldwide bestsellers by the way), knows a thing or two about the craft of writing. So much so that he wrote a memoir sharing his journey on becoming a bestselling author and writing lessons he learned along the way.
Here are some of King’s revealing insights that inspired me most:
What’s the best part of my job? Working with amazing entrepreneurs and business owners like Britta Wein. Britta launched Lunapads Germany in 2012 and runs the social mission-based business from Berlin. Lunapads helps women have healthier and more positive experiences with their menstrual cycles and their bodies by offering natural and sustainable hygienic products.
Britta works closely with Lunapads International, headquartered in Canada, when it comes to defining the mission and the value of the products offered. All Lunapads products are reusable and help reduce waste creating a healthier planet.