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Branding and business go hand in hand. But what is branding really?
I had the privilege of attending the Brandness workshop last weekend, which was organized and hosted by the awesome hey, sweet pea web design team and the amazing husband and wife wedding photography team Lukas & Suzy VanDyke.
Elise and Scott from hey, sweet pea made it clear: branding is not just something big companies like Coca Cola or Nike do. Every business, whether you’re a creative professional, a freelancer or the owner of a brick-and-mortar biz, needs to spend time on branding. In other words, show your biz some love.
“Every single person I know who is successful at what they do is successful because they love doing it.” ~Joe Penna
I can’t help but notice a trend among web-based businesses when it comes to branding and marketing. There are more and more niche-based services that target a very specific audience. I’m talking about experts that offer “marketing courses for jewelry designers” or coaches that focus on people in “executive leadership roles”. I see hair stylists who exclusively blog about easy hair care tips for stay-at-home-moms and artists who paint and sell acrylic portraits of cats.