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What We Can Learn From Olympic Athletes About True Voice
Feb 10 2014If you’ve been watching the Winter Olympics in Sochi like me, you may have been impressed at the level of performance and the triumphs of these top athletes. And no matter what nation, every single Olympic athlete seems to have that same dedication and that mental strength that makes them reach for the gold medal. I believe that we can learn from the Olympians and apply these strengths to step into your true voice.
Struggling with a Content Marketing Plan? Take the Communications Rebel Approach
Dec 15 2013It’s time of year when businesses are putting together their content marketing strategy for the coming year. Ideally, you want to have a plan – or at least a roadmap – in place for all your glorious content that you want to share with your audience in 2014 – juicy blog posts, addictive videos, inspiring social posts, and jaw-dropping photos.
But here’s the thing: Most entrepreneurs and business owners that I work with find it hard to imagine the “needs” of their audience ahead of time. And another question that I often hear from clients is: How could I possibly know where I’ll be next September and what kind of content I have to share?
How To Write Better Headlines: Get Inspiration From 5 Catchy Headline Examples
Nov 11 2013I get it. You get it. Everyone gets it. Headlines are the icing on the content cake. The words in your headline make up the top team in your communication arsenal. If your headline were a woman, she’d look like Salma Hayek all eyes turned to her.
A kick-ass headline is your window of opportunity. You have a few words to make an impression on a prospective reader. Will your headline be powerful enough to turn people’s heads and get their attention?
Key Ingredient To Your True Voice: Be Remarkable
Oct 07 2013Have you ever wondered why some businesses just shine on their website and on social media? What makes their communication so engaging and addictive? Like, you can’t get enough of them and want to hang on to their every blog post and email that’s hitting your inbox.
Some business owners and brands just have that extra bit of “oomph” in the way they present themselves. They’re the real deal. They leave any bullshit under the office doormat and only invite “remarkable” into their world.
Why Ashton Kutcher’s Teen Choice Awards speech went viral
Aug 21 2013Ashton Kutcher’s Teen Choice Awards speech is barely two weeks old, and it has received over 1 million views on YouTube and who knows how many shares and tweets on social networks.
Why is it that Kutcher’s speech has been making waves online? Why does his message resonate not only with the young teenage audience but also with everyone else who’s hustling along every day to make a living?
I believe there are three main reasons why Ashton Kutcher’s speech went viral – and if you’re smart…uh I mean, sexy… you can get your cue for your own communications rebellion from the Hollywood actor.
Storytelling 101: Communicate your ideas and start a movement
Aug 02 2013Your story matters. Your reasons matter. Your audience wants to know why you’re in business, and they’ll flock to you if you’re telling YOUR story in a compelling way.
So, how do you tell a good story? How do you communicate your vision and the reason why you’re doing what you’re doing so that the people you’re serving WANT to be served by no one else but YOU?
Press Release Topics: Spread Your Good News
Jul 26 2013You’re probably familiar with this scenario: You started your own business or personal brand not too long ago. You’ve been working hard to get your biz rolling and had some successes along the way. Now you’re ready to conquer the world and spread the good news…
But you have no idea what that “news” actually is. What story do you pitch to bloggers or reporters? What’s the right topic for a press release? How do you find an angle that conveys more than just “hey, I’m in business”?
How to Connect With Your Audience Offline
Jul 19 2013You can connect with your audience in a myriad of ways. It doesn’t always have to be just social media. In fact, I would encourage you to find ways to connect with your prospects offline. Face to face conversations can be so powerful and inspiring for both you as a business owner and your potential client.
One company that has embraced the art of connecting with its customers outside of Facebook, Twitter, Instagram and Co. is the Ojai Olive Oil Company. On a recent visit to Ojai, California, I was curious to experience what the buzz was all about and paid a visit to the Asquith Ranch where Ojai Olive Oil is based.