Google: Panda To Be Integrated Into The Search Algorithm (Panda Everflux)

panda-and-babyMatt Cutts, Google’s head of search spam, announced at SMX West today that their Panda algorithm will soon be more integrated into their overall continuous algorithm updates.

Meaning, the Panda refreshes that we have been tracking in detail will start to be less severe and noticeable to webmasters and SEOs. The Panda updates will be more real-time, as opposed to being manually pushed out.

When will this happen? As early as this weekend with the next Panda refresh.

Here is the audio clip from the show where Matt Cutts announced this.

Here is a partial transcript:

Rather than having some huge change that happens on a given day. You are more likely in the future to see Panda deployed gradually as we rebuild the index. So you are less likely to see these large scale sorts of changes.

Previous Panda Updates:

  1. Panda Update 1, Feb. 24, 2011 (11.8% of queries; announced; English in US only)
  2. Panda Update 2, April 11, 2011 (2% of queries; announced; rolled out in English internationally)
  3. Panda Update 3, May 10, 2011 (no change given; confirmed, not announced)
  4. Panda Update 4, June 16, 2011 (no change given; confirmed, not announced)
  5. Panda Update 5, July 23, 2011 (no change given; confirmed, not announced)
  6. Panda Update 6, Aug. 12, 2011 (6-9% of queries in many non-English languages; announced)
  7. Panda Update 7, Sept. 28, 2011 (no change given; confirmed, not announced)
  8. Panda Update 8, Oct. 19, 2011 (about 2% of queries; belatedly confirmed)
  9. Panda Update 9, Nov. 18, 2011: (less than 1% of queries; announced)
  10. Panda Update 10, Jan. 18, 2012 (no change given; confirmed, not announced)
  11. Panda Update 11, Feb. 27, 2012 (no change given; announced)
  12. Panda Update 12, March 23, 2012 (about 1.6% of queries impacted; announced)
  13. Panda Update 13, April 19, 2012 (no change given; belatedly revealed)
  14. Panda Update 14, April 27, 2012: (no change given; confirmed; first update within days of another)
  15. Panda Update 15, June 9, 2012: (1% of queries; belatedly announced)
  16. Panda Update 16, June 25, 2012: (about 1% of queries; announced)
  17. Panda Update 17, July 24, 2012:(about 1% of queries; announced)
  18. Panda Update 18, Aug. 20, 2012: (about 1% of queries; belatedly announced)
  19. Panda Update 19, Sept. 18, 2012: (less than 0.7% of queries; announced)
  20. Panda Update 20 , Sep. 27, 2012 (2.4% English queries, impacted, belatedly announced
  21. Panda Update 21, Nov. 5, 2012 (1.1% of English-language queries in US; 0.4% worldwide; confirmed, not announced)
  22. Panda Update 22, Nov. 21, 2012 (0.8% of English queries were affected; confirmed, not announced)
  23. Panda Update 23, Dec. 21, 2012 (1.3% of English queries were affected; confirmed, announced)
  24. Panda Update 24, Jan. 22, 2013 (1.2% of English queries were affected; confirmed, announced)

Related Topics: Channel: SEO | Features: Analysis | Google: Panda Update | Google: SEO | Panda Update News | Top News


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • Michael Martinez

    That’s good news, in my opinion. It will help people who are trying to recover from Panda downgrades test new ideas with a reasonable hope of seeing feedback in the SERPs.

  • Wendy Piersall

    Good Point – but I’m also concerned about not being able to determine why losses or gains in search traffic are happening without the Panda calendar.

  • Michael Martinez

    Well, it would be nice to have the attribution but I think that after 2 years we should have enough ideas about what to look for to see that a Panda downgrade may have occurred. As long as people stop thinking about bounce rates it’s not that hard to get them to see why a page may be deemed “low quality”.

  • Jaan Kanellis

    I am seeing a lot of forums and forum threads “judged” as low quality. Does anyone know why?

  • Akash Beriha

    Blending of Panda algorithm with Google’s regular search engine ranking signal was initially predicted and published 7 days back, checkout for yourself

  • Boni satani

    lol…good one from now he is freed from answering about when’s the next panda update? :P

  • James Coakes

    Probably because they are. 99% of the content of the internet is low quality. Monkeys trying to rank #1 for Shakespeare rather than typing it.

  • Natalia Mielcarek

    in east europe many sites linked by linking-systems got filters, but few days before? Can it be?

  • AdamJoneson

    Wendy, I agree with you. I have also noticed that the search traffic had dropped from a few weeks ago. Even if you have several high competitive KWs on the 1st position still the site don`t get traffic compared 1 month ago.

  • Em-Em Smiley

    There’s no problem if you know how to post good content. The real killer is the Google Penguin…

  • Nick Ker

    A lot of confusion could be eliminated, and a lot of people would have a much better time with their websites if Google would make a much stronger effort to put the Webmaster Guidelines in front of people. I mean something aggressive like a short test on the Guidelines before you could even sign in to Webmaster Tools or Analytics. Or maybe email the guidelines to all registered WMT and GA users monthly or every 90 days, and lock users out of GA and WMT until they confirm that they have read and agreed to it.
    Like other agreements, I am sure many people would click “Accept” without reading it or simply ignore the guidelines, but at least they would know that the information is available.
    This may sound ridiculous, but there are so many people who are surprised when they are told that the Webmaster Guidelines exist. You know, the “Google keeps changing the rules and doesn’t tell us what the rules are” crowd.

  • Clayburn Griffin

    Oh, joy!

  • Chetry G

    Well this is good news for us, hope it will helps people to recover their faults.

  • Dewaldt Huysamen

    Whoop whoop doing the Harlem Shake Panda Edition

  • Joe Youngblood

    Good news = recovery will be faster

    Bad news = new hits will be harder to identify. my suggestion, if you see a major drop, you got hit by the Panda.

  • keaner

    “So you are less likely to see these large scale sorts of changes.”

    Translation: We are going to make the updates smaller so they don’t attract so much attention, that way webmasters may miss it when we keep screwing them over and we wont look evil in the eyes of the public.

    Just thought I would clear that up.

  • Brian Brotarlo

    When SEOs begin to acquire big gains, Google to rethink this move.

  • Lilacor

    Here are some useful tips on avoiding Panda penalties and duplicate content:

  • Lilacor
  • Durant Imboden

    Plus, some forums may qualify as “thin” content because they put each reply, no matter how trivial, on a separate page.

  • Lilacor

    More info from Matt Cutts on the Friday Panda update:

  • John E Lincoln

    I had a bunch of comments on this, so i wrote a post on it. But basically, how can it not be a good thing? Those huge algorithm updates rocked the internet way too much. Also, i think they are going to start using artificial intelligence more…

  • Harsh Bawa

    The january update did had an effect on one of my websites as I asked my SEO guy to concentrate more on forum postings last month.

    “The website started to rank on the front page”. It was in top 20 since November.

    I really like the frequent updates Google does.
    Its much much better than it was 2 years back as nowadays it helps webmasters to be on their toes and do immediate remedial measures.

    Previously I had to wait almost 45-60 days to see some fluctuations in the rankings.

  • Michael Smith

    Thanks for giving info in advance. great effort by your team.

  • Vikash Khetan

    Actually a good news, rather waiting for a month to see the results of our efforts. This move will enable us to assess the impacts of our work quite early. However, this will surely increase a chance of introduction of another animal. Panda, Penguin, what next?

  • igl00

    Come on Panda – we are waiting!

  • Christopher Skyi

    Good news. It sounds like Google has figured out a way to take whatever “quality” signals panda was using and can now make that a real-time ranking factor. I think this is starting to happen with Penguin too (i.e., make it real time). It could also mean that Google now trusts panda enough to just let it run all the time. Either way this means site owners hit with panda won’t have to wait a month or more to see positive changes on their sites.

  • Christopher Skyi

    I strongly disagree that Google has “changed the rules.” It just took them awhile to catch people (It took the SEC almost 5 years to catch Madoff remember).

    Google never ever said it’s good to write tons of crappy content just to get “massive” traffic or build a bunch of spammy links to designed to manipulate rankings. Who in their right mind honesty thought those were the rules?!

    Google has been clear from the start about what their business model needs to achieve, i.e., putting the best and most relevant sites in front of their users. And that’s simple common sense — or should have been to 80% of the SEOs out there . . .

  • Christopher Skyi

    I think if you haven’t been doing anything on your site and traffic starts trending down, panda is one possible explanation. What you need to do is keep simple notes of what and when you’ve done significant updates to a site and weekly use Google Webmaster Tools and Google Analytics to keep on top of any changes, good or bad.

  • Nick Ker

    Exactly. The rules have changed very little. And apparently, many people DID think that senseless blogging and spamlink building were in some way encouraged. Probably because craphat pseudo-SEOs told them it was true.

  • Nick Ker

    Read through the comments here and other SEO sites. There are hundreds of people who truly believe the rules have changed – that Google once advised all the crap they are squashing now. Those people never followed Google’s guidelines. They followed bogus hearsay and misinformation. Kind of like your unfounded claim that breaking the rules is what is driving success in competitive niches. Other than things that are spam at their very core, like get rich quick schemes or diet pills, give a few examples of an entire niche that is dominated by spam. Sure, quite a few keywords are still spam dominated, but not entire legitimate niches.

  • Christopher Skyi

    “Those people never followed Google’s guidelines. They followed bogus hearsay and misinformation”

    This is exactly right. But — too be ‘fair,’ Phil Latio is correct: it was hard to NOT play the “game the search engine” game when competitors where doing it and getting away with it. The thing is — the tortoises won. In the end they won, i.e., the ones who basically ignored all the ‘hotshot’ SEO expert advice and actually tried to create a great site, actually went out a got links to get qualified referral traffic. In the end, the nice guys did finish first.

  • Praveen Sharma

    Google’s Matt Cutts said we should expect to see a refresh of Panda sometime this Friday or Monday. It seems like the Panda update started actually yesterday afternoon and is continuing to propagate throughout now.

    SEO Services Provider

  • Jane Carroll

    up to I saw the draft for $4478, I accept that my father in law was like they say really bringing home money part time from their laptop.. there mums best friend has done this less than fourteen months and recently repaid the loans on their home and purchased Chevrolet Corvette. read more at, jump15.comCHECK IT OUT

  • Sumit Mohil

    Real killer ..:) Find more Interesting to Discuss ..

    As Panda go out of range and no one in future have clue why they lost ranking if its Panda Refreshes , They just satisfied to say “Oh.. a new panda rolled up , without knowing it in numbers like ….. #22, #23 ,#24 :)
    its Clear to Everyone that Content is king and Queen For Web pages , If not then read how ?

    Penguin is Big Hitter of bouncer … So Care With Not through bounce “over optimize” e.g Website Over-optimize or Similar textual links or Unnatural Linking otherwise Definitely A Six that is Big Six Out Of Stadium from big hitter considering your website as bouncer …

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