The premier peer-to-peer CMO event open to Forbes Global 2000 company CMOs and leaders of major brands who will engage in presentations and panel discussions addressing today’s complex marketing landscape.
Wednesday, November 5th, 2014
- 7:00pm
- Cocktail Reception
- 8:00pm
- Dinner
Welcome Remarks - 9:00pm
- Keynote
Thursday, November 6, 2014
- 7:00am
- Breakfast
- 8:00am
- Welcome & Introduction
- 8:15am
- Opening Remarks
- 8:30am
- Innovate or Die: How Creating an Innovation Culture Drives Growth
Innovation is increasingly at the center of many world-leading CMOs’ agendas, yet building an organization focused on innovation is hard to do. Our panelists discuss how they drive the innovation agenda within their firms.
Panelists:
Jonathan Becher, Chief Marketing Officer, SAP
Roel de Vries, Corporate Vice President, Global Head of Marketing, Communications & Brand Strategy, Nissan Motor Company
Moderator: Rich Karlgaard, Publisher, Forbes Magazine - 9:25am
- 30 Under 30 Interstitial
- 9:35am
- One-on One Interview with Joe Tripodi, Executive Vice President &
Chief Marketing & Commercial Officer, The Coca-Cola Company
Interviewer: Jenny Rooney, CMO Network Editor, Forbes Media - 10:25am
- Refreshment Break
- 10:40am
- CMO Next: Moving at the Speed of Change
Building an agile marketing organization is a requirement in today’s fast-changing marketing ecosystem. How do you plan for, train and resource marketing capabilities in this new reality? Our panelists show us how.
Panelists:
Jeff Jones, Executive Vice President & Chief Marketing Officer, Target
Colette LaForce, Chief Marketing Officer & Senior Vice President, AMD
Arun Sinha, Chief Marketing Officer, J.P. Morgan
Moderator: Bruce Rogers, Chief Insights Officer, Forbes Media - 11:40am
- 30 Under 30 Interstitial
- 11:50am
- When Stars Align: How Celebrities Can Make or Break Your Brand
How to ensure celebrity and high-profile spokes people is the right strategy for you. Our panelists reveal their successes and pitfalls to avoid.
Moderator: Jenny Rooney, CMO Network Editor, Forbes Media - 12:20pm
- Lunch
Keynote: Steve Forbes, Chairman and Editor-in-Chief - 2:00pm
- From Big Data to Smart Data
Bigger isn’t always better, marketers are finding. Just having more data doesn’t clarify the marketing strategy. Separating wheat from chaff, being able to identify the truly critical data points to achieve marketing goals is a skill only the savviest marketers have. We’ll hear from CMOs on the cutting-edge of this process.
Panelists:
Kathy Collins, Chief Marketing Officer, H&R; Block
Liza Landsman, Chief Marketing Officer, E*TRADE Financial
Moderator: Jenny Rooney, CMO Network Editor, Forbes Media - 2:45pm
- Does Your Advertising Work?
50 years after John Wannamaker’s famous quote about marketing effectiveness, the question still remains—do you know which components of your ad programs drive business growth and which don’t? Our panelists share their answers.
Panelists:
Deanie Elsner, Executive Vice President & Chief Marketing Officer, Kraft Foods Group
Moderator: Bruce Rogers, Chief Insights Officer, Forbes Media - 3:30pm
- Refreshment Break
- 3:50pm
- Is Your Omni channel Marketing Omni effective?
Marketers are well down the road of placing their brand anywhere and everywhere consumers are—across all channels. But how seamless and effective are their executions? Just being there isn’t enough. Here’s how to make omnichannnel work.
Panelists:
Hannah Grove, Executive Vice President & Chief Marketing Officer, State Street
Kara Segreto, Chief Marketing Officer, Prudential Retirement
Mike Ritter, Chief Marketing Officer, Consumer & Mass Business Markets, Verizon
Moderator: Jenny Rooney, CMO Network Editor, Forbes Media - 4:35pm
- 30 Under 30 Interstitial
- 4:45pm
- One-on-One Interview with Jim Farley, Executive Vice President of Global Marketing, Sales & Service, Ford Motor Company
Interviewer: Jenny Rooney, CMO Network Editor, Forbes Media - 5:30pm
- Wrap Up
- 6:30pm
- Cocktail Reception
- 7:30pm
- Dinner
- 9:00pm
- After Party
Friday, November 7, 2014
- 8:00am
- Breakfast
- 8:30am
- One-on-One Interview with Miles Young, Chief Executive Officer, Ogilvy
Moderator: Jenny Rooney, CMO Network Editor, Forbes Media - 9:00am
- 30 Under 30 Interstitial
- 9:10am
- Power Women Interview
Interviewer: Moira Forbes, President & Publisher, ForbesWoman - 9:40am
- Influencer Marketing: How Brand Journalism and Social Media Connect to Drive Sales & Build Reputation
Social Media and branded content activities are necessary, but only become justifiable with a clear strategy on how to they influence customer buying decisions. Our panelists tell us how.
Panelists:
Helen Clark, Manager, Corporate Marketing, Chevron Corp.
Amanda Rubin, Managing Director, Brand Marketing & Digital Strategy, Goldman Sachs
Moderator: Bruce Rogers, Chief Insights Officer, Forbes Media - 10:20am
- State of the CMO: Research and CMO Panel
Interviewer: Greg Welch, Senior Partner, Spencer Stuart - 10:50am
- Closing Remarks
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For Editorial Programming
Bruce H. Rogers
Chief Insights Officer
1 (212) 366-8890
brogers@forbes.com
For Sponsorship Information
Michael Peck
Director of Conferences
1 (212) 620-2204
mpeck@forbes.com
For Invitation & Event Management/Executive Relations
Liz Strozier
Event Manager
1 (212) 620-1884
forbescmo@forbes.com