The Open Web and the Opportunity of Now

Keeping it Realtime Conference - October 19th, 2013

The Open Web and the Opportunity of Now

Isobel Asimov


Do you remember?

Site Deaths

AOL Hometown (Nov 2008)
No data export
Posterous (2012)
Data export

1. The Siloed Web

We're all sharecropping

Changing user interfaces

Social network supermarkets

  • Maslow's Hierarchy
  • We rent a place to live
  • Food to eat
  • Now our identities are sharecropped

Something happened in 2003

What happened in 2003?

1997-2002: Blogs

Fight between RSS/Atom

2003: RSS/Atom Wars

Rise of Social Networks

  • Friendster (2002)
  • Facebook (2004)
  • Myspace (2004)
  • Twitter (2006)
  • Single UI + subscription model
  • One click signup


Hooray! A way to let someone know that you linked to their site

NOT: Pingbacks = Useless

Pingbacks Became Spam

Decline of Personal Sites

State of Blogs Today

You Want to Blog, But...

Easier to Consume

vs. Create

Terms of Service; Didn't Read

Back to 2003

What should have happened in 2003?

Personal blogs would move forward

Differences between 2013 and 2003

Picking up from where 2003 left off

2008: Federated Twitter and Jaiku via XMPP PubSub

  • Feb 3, 2008 at Social Web FooCamp.
  • Blaine Cook and Ralph Meijer stayed up all night.

2010: Federated Social Web Summit

  • July 18, 2010 in Portland, OR
  • TL;DR: Too much talk, not enough build

2010: Frustrated Social Web Summit

  • July 18, 2010 in Portland, OR
  • TL;DR: Too much talk, not enough build

2010: "How about an indie web?"

Aaron Parecki
Tantek Çelik

2011: IndieWebCamp formed

Co-founded/co-organized by:
Aaron Parecki, Tantek Çelik, Amber Case, Crystal Beasley

2011: IndieWebCamp

Purpose: Show, don't tell

2. Enter
The Indie Web?

2012: IndieWebCamp

No Mailing Lists!

When the storytelling is told by people, not by traction or real implementation, then whoever tells the best story wins

-Blaine Cook

IndieWeb Principles


Publish (on your) Own Site, Syndicate Elsewhere


Publish Elsewhere, Syndicate (to your) Own Site

The NASCAR Problem

Web Actions


Sandeep Shetty
"I should be able to mention someone from my own site and they should be able to receive it"

Pingback Display...

WebMention Display


IndieWeb Event RSVP


Why do we need an IndieWeb?


Homestead, don't Sharecrop!

What the community has built

What the community has built

3. What you can do

Own Your Domain

Join the IRC Channel

Come to IndieWebCamp in Person!

What if we don't do this?

Silos completely take over

We need to focus on this route

IndieWeb is One Method

Show, Don't Tell.

A designer knows he has achieved perfection not when there is nothing left to add but when there is nothing left to take away.

-Antoine de Saint-Exupery

Only you

can defeat


Isobel Asimov