Eurovision Song Contest logo evolves

Eurovision Song Contest logo evolves
Geneva, Switzerland -

As the Eurovision Song Contest is heading for its 60th anniversary in 2015, the EBU is presenting a revamped version of the logo. The evolution comes 10 years after the European Broadcasting Union (EBU) launched a generic logo for the competition, back in 2004.

"We conducted extensive research amongst the participating broadcasters, thousands of regular viewers, fans and other important stakeholders. One of the clear outcomes was that the logo is increasingly recognised, but that it could use a revamp after having been in use for 11 editions of the contest," says Jon Ola Sand, Executive Supervisor of the contest on behalf of the EBU.

The story behind

Sietse Bakker, Event Supervisor of the contest on behalf of the EBU, has coordinated the revamp process and explains what happened behind the scenes over the past months.

When we started this process, we conducted extensive research into the current logo, to highlight its strengths and weaknesses. It was clear to us at a very early stage that this was going to be an evolution, not a revolution, representing the evolution the contest has seen over the past decade. The heart, the combination between the friendly handwritten 'Eurovision' word mark and a more contemporary sub-title - they had to stay. They reflect the 'modern classic' the Eurovision Song Contest essentially is. Also, the logo had some challenges; it's grungy edges, odd details and loss of detail when shown in small dimensions, particularly the city and year designation.

Every character of the handwritten word mark was carefully crafted from scratch. The more smooth lines make this logo much more pleasant to look at on HD television, but also in print. For the underscores we chose the Gotham font, which has a strong, timeless look and provides a subtle reference to the EBU's corporate identity. The heart, as symbol of bringing people together, was given particular attention. By popping out the right side of the heart, it leaves a stronger impression, also as iconic stand-alone element.

After a pitch amongst several agencies across Europe, the logo revision was eventually conducted by lead designer Cornelis Jacobs and his team of the Amsterdam-based Cityzen Agency. After the concept of the evolved logo was approved by the Reference Group in June, it was prepared for implementation.

The revamped logo can already be seen on and social media, and will be further rolled out in the lead up to the 2015 Eurovision Song Contest in Austria.

Soon, host broadcaster ORF will start to work on accompanying theme art, while the EBU and its marketing partner Highlight Event will start to produce merchandise carrying the new logo.

There are 40 comments

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  • Posted on 2 August 2014 at 13:28
  • Posted on 2 August 2014 at 12:14
    The same old logo! report to the moderator
  • Posted on 2 August 2014 at 12:11
    I miss the old Heart already! :'( report to the moderator
  • Posted on 1 August 2014 at 17:52
    Looks good I think. report to the moderator
  • Posted on 1 August 2014 at 17:08
    I prefer ancient times when the host TV had full freedom of design the #Eurovision logo of its edition. 90's and first 00's were defitively the best, now are quite depending on EBU long term election. Go free design go! report to the moderator
  • Posted on 1 August 2014 at 16:43
    There are no that much of change compared to old one, but still little change can be seen. But i'm not too sure was it worth to spend a lot of money and time to this kind of very small change which probably most don't even realize. But it's great logo either way. And i just can't wait and see until next time when eurovision begins! And i just can't wait and see that which countries are participating in at the end and also i can't wait all songs, singer, artists, performers and everything with whole show! ESC Forever! :) report to the moderator
  • Posted on 1 August 2014 at 11:08
    I struggle to see much difference other than more clarity. I don't understand the complaints about the change. It's more an update than anything. I bet had there been no announcement no one even notice. My blog: report to the moderator
  • Posted on 1 August 2014 at 04:28
    The letters look better now, but the heart sucks, unfortunately. report to the moderator
  • Posted on 1 August 2014 at 03:53
    That new logo MUST BE WIPED OFF! The old logo is so cool and much better than the new logo. Remember when Nickelodeon changed its logo? The new logo for the Eurovision Song Contest is NOT pan-European and the old logo resembles the true identity of Europe. THAT NEW LOGO MUST BE ERASED! report to the moderator
  • Posted on 1 August 2014 at 03:50
    No! I don't like the new logo, at all! The old logo is pan-European and it is recognized worldwide. But with this new logo, I don't like it at all because of the fonts and the generic heart. Remember when Nickelodeon changed from the splatter logo to the current logo now? That new logo must throw out! report to the moderator
  • Posted on 1 August 2014 at 03:04
    That new logo is so cool, although sometimes it's like "what's the deal?" report to the moderator
  • Posted on 1 August 2014 at 01:35
    Would not normally weigh in, but chig-2010 is right. The first anniversary is after a complete year (ie 1956 to 1957) so the 10th anniversary is after 10 completed years (1966) and the 60th anniversary is 2016. Next year will be the 60th Eurovision, but not the 60th anniversary.
    You COULD say "60 years of Eurovision", because the first occurance of anything is in its first year. Even a new-born child is in its first year, but does not have its anniversary until that year is finished. report to the moderator
  • Posted on 1 August 2014 at 01:01
    I love the new logo of Eurovision. 12 points. greetings
    (Me encanta el nuevo logo de Eurovision. 12 puntos. Saludos) report to the moderator
  • Posted on 31 July 2014 at 21:21
    This logo is better than the old one, in my opinion. Great that they decided to make a change. report to the moderator
  • Posted on 31 July 2014 at 19:57
    Eurovision's 60th anniversary will be on 24 May 2016. It will not be in 2015.

    The 60th CONTEST will take place in 2015. We won't even have reached the 59th anniversary by then. (It will be the day after next year's final.)

    It's important to understand the difference between a 60th anniversary and a 60th event. Please use the correct language and don't confuse people. report to the moderator