NEC’s Ticket Factory ramps up on-line offer

The Ticket Factory, one of the UK’s leading national ticketing agents, has appointed global affiliate network Commission Junction to expand their online presence by reaching out to a wider audience across the UK.

The affiliate programme launch is another step forward for the e-commerce-led business, a vision set by the NEC Birmingham-based Ticket Factory’s managing director Stuart Cain in Autumn 2013.

The Ticket Factory is dedicated to selling more tickets, faster, to as many fans in the primary market as possible; meeting the needs of the customer to obtain the tickets they want, and for the client by increasing profits.

Gail Webb, sales and marketing director at The Ticket Factory, said: “We appointed Commission Junction due to their expertise in the affiliate sector and because they offer full account management, which is an area we greatly value.

“The affiliate programme is one of many new initiatives we’ll be rolling out over the coming months and we look forward to working in partnership with Commission Junction, the new extension of our team.”

Richard Wright, account director at Commission Junction, said: “We’re delighted The Ticket Factory has chosen Commission Junction as their affiliate partner.  The performance industry provides great opportunity for the brand and we’re confident we can deliver some truly innovative initiatives over the coming months to launch a leading affiliate programme to help build awareness and grow the brand’s online presence.”

The NEC Group’s The Ticket Factory has entered 2014 with a new vision, senior management team and new contract wins. To follow its e-commerce business strategy, in the last eight months The Ticket Factory has appointed three new e-commerce and ticketing experts to senior management, secured high profile new business such as being the exclusive ticket agent for the Society of London Theatre’s (SOLT) ‘Get Into London Theatre’ 2014 campaign, as well as opening an office in central London to be closer to the heart of the live events industry, key clients and partners.

Any potential affiliates can apply online via The Ticket Factory website or directly with Commission Junction.

For more information on The Ticket Factory, visit www.theticketfactory.com