A sophisticated, in-depth, step-by-step guide to workforce enablement that is informed by authors’ personal experience within prominent organizations. You will learn how to:
- Empower employees and partners to use social and digital media at scale
- Understand the skills, business processes, governance, measurement, and infrastructure required
- Build the business case and manage the journey
Examples from large and small brands
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Stories from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, Domo, Acxiom
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Buy on Amazon