via press release:
“OUTLANDER” BECOMING APPOINTMENT VIEWING FOR FANS: STARZ ORIGINAL SERIES EPISODE 103 VIEWERSHIP UPDATE
NEW SERIES HIGHS:
1 Million Tuned into Watch the Third Episode Premiere on Saturday at 9PM ET/PT
1.7 Million Viewers in Total Watched Saturday Night
2.4 Million Viewers for the Total Weekend on STARZ flagship alone: Slightly Up from Premiere Episode (2.3M)
Strong Growth with Women
More than 1 Million viewers (1.003M) watched the third episode premiere at 9PM (August 23), a series high
o +39% (+282K) audience growth for Saturday premiere versus the first episode, and
+12% (+108K) growth from the second episode indicating that “Outlander” is successfully growing as appointment viewing
Additional two Saturday night airings at 10PM and 11PM increase that figure to more than 1.7 (1.707M), with more than 1 million of those viewers female,
all series highs
With Sunday airings, overall weekend viewership Live+SD nears 2.4 million (2.39M), a series high on STARZ flagship.
Particularly robust results with female audience:
o Females accounted for 62% of the viewers for the Saturday premiere at 9PM
o Females accounted for 60% of the viewers for Saturday night
(SOURCES: Nielsen Npower Live+SD data. Does not include additional multiplex repeats, extended DVR, or complete viewing of STARZ ON DEMAND, STARZ PLAY, and other online platforms. Subject to further qualifications available upon request.)
