News Items

The Mezamashii Run Project is an effort by Mizuno to help create a more euphoric running experience — a more "brilliant" run — for more runners everywhere. The word "mezamashii" means "eye-opening" or "brilliant" in Japanese — it's a word that captures the euphoric feeling of a brilliant run.

The Mezamashii community will continue to receive brilliant run inspiration from Mizuno in the form of early access to product launches and other exclusive Mizuno events. Over the course of the remainder of the year, Mizuno will give away thousands of shoes to runners who are looking to experience more euphoric, brilliant, mezamashii running.

  • The Mezamashii Run Project is an effort by Mizuno to help create a more euphoric running experience — a more "brilliant" run — for more runners everywhere.
  • The word "mezamashii" means "eye-opening" or "brilliant" in Japanese — it's a word that captures the euphoric feeling of a brilliant run.
  • Mizuno believes their shoes can help runners achieve this mezamashii feeling more often, so they’re inviting thousands of runners to receive a free pair of shoes and join their quest for the brilliant run.
  • These founding Mezamashii Run Project members will be allowed to invite other runners into the project who they deem worthy — other runners who will also receive a free pair of Mizuno running shoes.
  • The Mezamashii community will continue to receive brilliant run inspiration from Mizuno in the form of early access to product launches and other exclusive Mizuno events.
  • In this initial phase, Mizuno is relying on word of mouth and social media to create buzz between those who have received invites and those who want invites.
  • Over the course of the remainder of the year, Mizuno will give away thousands of shoes to runners who are looking to experience more euphoric, brilliant, mezamashii running.

About The Mezamashii Run Project

The Mezamashii Run Project is an effort by Mizuno to help create a more euphoric running experience — a more "brilliant" run — for more runners everywhere.  The word "mezamashii" means "eye-opening" or "brilliant" in Japanese — it’s a word that captures the euphoric feeling of a brilliant run.

Mizuno believes their shoes can help runners achieve this mezamashii feeling more often, so they’re inviting thousands of runners to receive a free pair of shoes and join their quest for the brilliant run.

These founding Mezamashii Run Project members will then be allowed to invite other runners into the project that they deem worthy — other runners who will also receive a free pair of Mizuno running shoes. The Mezamashii community will continue to receive brilliant run inspiration from Mizuno in the form of early access to product launches and other exclusive Mizuno events.

In this initial phase, Mizuno is relying on word of mouth and social media to create buzz between those who have received invites and those who want invites.

Over the course of the remainder of the year, Mizuno will give away thousands of shoes to runners who are looking to experience more euphoric, brilliant, mezamashii running.

In order to participate in The Mezamashii Run Project visit www.mezamashiirunproject.com and click on "Apply for an invite" to sign up for the weekly giveaway.

About Mizuno USA

Mizuno USA, Inc.'s roots stem from its parent company Mizuno Corporation. Mizuno Corporation was established in Osaka, Japan in 1906 by Rihachi Mizuno. Today, Mizuno USA is located in Norcross, GA and continues to manufacture and distribute high quality golf, baseball, softball, running, track & field and volleyball equipment, apparel, and footwear. Mizuno USA, Inc., is a wholly owned subsidiary of Mizuno Corporation, one of the largest specialty sporting goods manufacturers in the world.

Since their founding, Mizuno has taken special pride and pleasure in being able to participate in the exciting world of sports and providing sports equipment of the highest quality. Each and every one of Mizuno is guided by the ideal of true sportsmanship. That was true over 100 years ago and is still true today. It is evident in their corporate philosophy which, simply stated, is "Contributing to society through the advancement of sporting goods and the promotion of sports."

Mizuno’s product development strategy is to create products with features that enhance athlete performance and are unique to only Mizuno. These technological advancements make their sporting equipment and apparel go the extra mile and keep their customers in tip top playing form no matter the sport or the conditions.  Mizuno believes in making products that work in harmony with the body, helping its users to be the best athlete they can be. 

  • Philosophy: Never Settle™ is more than just a tagline. It's Mizuno's calling. Mizuno's way of seeing the world. And the rallying cry for the entire company.
  • Innovation: Breakthroughs come by leadership and discovery, not by following others. Mizuno's R&D; teams will stop at nothing to give athletes the gear they need to perform their best.
  • Leadership: Mizuno challenges themselves each day to innovate and constantly improve. And Mizuno's leaders not only are seasoned in their respective sports but also inspire the entire company to make the world a better place through participation in sports.
Share This

Videos









Photos

Shoes





Logos






Social

Contact

GRACE TARRANT
ACCOUNT SUPERVISOR
McKinney
318 blackwell street durham nc 27701
t +1 919 313 4171
grace.tarrant@mckinney.com

Talk with us @mckinney and the mobile-optimized http://mckinney.com/

Tags

Top