We’ve all been there: you head into a store and you can’t decide what to buy; what’s on trend, what’s too ‘out there’ and what’s just fashion forward enough to be double-take worthy. 

Enter the Vogue Loves pop-up shop. With designer goodies curated by us, anything you pick up here is a guaranteed fashion win. Check out what we’re selling this year here.

The biggest shopping extravaganza of the year can get overwhelming. Read on for the most exciting offers from stores—on September 4, 2014 at Mumbai’s Palladium—so you can plot your moves well in advance.

ACCESSORIZE

If 10 per cent off on your purchases isn’t enough to draw you in, this should—themed cupcakes.

AMBER AND SHIRRIN

Head to the special FNO-only rack for pieces priced at just 5,000. All purchases above Rs 10,000 will get a 10 per cent discount, and all purchases above Rs 20,000 will get you 20 per cent off (clothes only).

BALLY

Who doesn’t mind a glass of wine while indulging in some retail therapy? Sip and shop—genius.

BURBERRY

A flute of champagne as we add things to our mental shopping cart? We could get used to this.

CALVIN KLEIN JEANS

Discounts ranging from 20 to 40 per cent—we’re sold.

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#VogueEmpower, Vogue India’s initiative to spread awareness on women’s safety and empowerment, has roped in actor Kalki Koechlin to help spread the word.

Koechlin’s monologue is an ode to women everywhere who are bound by traditional patriarchy. Powerful and poetic, the act illustrates the status of women in society today through historical comparisons and personal anecdotes. It has only been performed for a closed audience in Delhi earlier this year. But on September 4, the actor is bringing her evocative performance to Mumbai’s Canvas Laugh Club.

"[When I was asked to do this] I thought, what can I do that hasn’t already been said…The only way you can do that is by being personal and going to your personal space," the actor explained. "So I opened up all my diaries and looked through all my writings and some of them are straight lifted from the bits of my diaries because I like writing."

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September 4, 2014 marks the sixth edition of Fashion’s Night Out and the second of the annual event at Palladium in Mumbai. To celebrate the milestone, we asked a fashion designer and an artist duo to bring their flair to this year’s merchandise

TOTE BY MASABA GUPTA

When she burst onto the fashion scene a few years ago with her Indi-proud colours and prints, she heralded a new chapter in Indian fashion. We asked Masaba Gupta to bring that trademark appeal to her design of the Fashion’s Night Out tote. 

The trendy canvas totes have been designed exclusively for FNO 2014. It’s a great accessory that can brighten up a monochrome outfit. It has an easy going energy and the colours, print and rendering are typical of Masaba’s style.

Tell us about your thought process and concept.

The hot air balloon signifies rising, and the cup of tea tied to it signifies how we remain attached to the smaller, simpler things in life. The colours and patterns used are the label’s trademark.

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This October, Vogue is kicking off a national movement like no other.  Spread the word and wear our message of women’s empowerment loud and proud with specially designed, limited-edition T-shirts, and bracelets created by Amrapali.

“We are excited, charged and inspired by this initiative and the incredible response it has garnered. the idea is to engage with Vogue’s circle of influencers, thought leaders and opinion makers as our agents of change for issues concerning women’s empowerment. The message is simple—it starts with you!” 

— PRIYA TANNA, 
EDITOR, VOGUE  

“Our mandate was simple—a clean, classic design to let the strong message speak for itself. The T-shirt also has a graphic quality that’s very current. Now that you’re seeing red, let’s get this movement trending.”

— JOLIE WERNETTE-HORN, 
ART DIRECTOR, VOGUE  

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