October 16, 2014 7:55 PM ET

Personal Products

Company Overview of MAYBELLINE LLC

Company Overview

MAYBELLINE LLC manufactures and sells cosmetics. It offers eye makeup products, such as brow liners, eye liners and shadows, and mascaras; face makeup products, including BB creams, blushes, bronzers, concealers, foundation products, powders, and primers; lip makeup products, such as lip balms, colors, glosses, and liners; and nail makeup products, including nail colors. The company also offers brushes and accessories, such as brushes, combs, curlers, removers, and tweezers. It sells its products through stores, as well as online. The company was founded in 1915 and is based in New York, New York. MAYBELLINE LLC operates as a subsidiary of L'Oreal USA, Inc.

575 Fifth Avenue

19th Floor

New York, NY 10017

United States

Founded in 1915





Key Executives for MAYBELLINE LLC

Global Brand President
Compensation as of Fiscal Year 2014.

MAYBELLINE LLC Key Developments

Judd Law Group Announces Litigation Settlement Between Public Interest Alliance and Cosmetics Manufacturers

Judd Law Group, attorneys for Public Interest Alliance (PIA), announced that the California Superior Court has approved settlements between PIA and five personal care products manufacturers, which have agreed either to remove titanium dioxide (TiO2) from their products, provide Proposition 65 (The Safe Drinking Water and Toxic Enforcement Act of 1986) compliant warnings, or remove products that contain TiO2 from the California market. The May 20, 2014 decision (Alameda Superior Court Case #RG13697992) follows a lawsuit filed by PIA in the fall of 2013 against 100 manufacturers of powder makeup and sun-protection products. PIA mission is to improve human health, alleges these cosmetics manufacturers violated California's Prop 65 by failing to provide clear and reasonable warning of exposure to TiO2 (airborne, unbound particles of respirable size). PIA's lawsuit alleges L'Oreal, Maybelline, Revlon, and dozens of other cosmetics brands failed to provide a clear and reasonable warning in connection with the sale of powder makeup and sun-protection products, which expose consumers to airborne TiO2.

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