Front Page Slideshow

Driver-ZED 3.0
Driver-ZED 3.0

Driver-ZED 3.0, "Zero Errors Driving" is software that includes full-motion, real-life interactive video puts you in the driver's seat! You'll use your eyes and brain to spot trouble before it happens.  Only $29.95 + S&H.

Road Safety
Road Safety

We are all road users.  Whether we’re drivers, passengers, pedestrians, cyclists, or skaters, we have a vested interest in ensuring that our roadways are designed and engineered to minimize risks and prevent crashes.

Seniors
Seniors

Seniors represent the fastest-growing segment of drivers, with current projections suggesting that a quarter of all drivers will be over 65 by 2025.  

Teen Drivers
Teen Drivers

Teenagers are more likely to be in a crash than any other driver demographic. Our goal is to help reduce that risk through innovative research and education to help both teens, parents and teachers.

Safety Culture
Safety Culture

Every 15 minutes, someone dies on America’s roadways. Fatalities include drivers, passengers, pedestrians, cyclists, and every other kind of road user.  

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Spotlight

Measuring Cognitive Distraction II

Measuring Cognitive DistractionIn our latest report. the AAA Foundation and the University of Utah assess the level of cognitive demand while driving and interacting with a wide range of in-vehicle technologies.

Foundation Focus

Driver Education Products

Giving the Keys to a Teen DriverKeep your teen safe this summer by checking out our Driver-ZED 3.0 & Teaching Your Teens To Drive educational products.