Gaining Early Traction by Doing Things that Don't Scale (Hustling)
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Gaining Early Traction by Doing Things that Don't Scale (Hustling)

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My talk from Sean Ellis' Growth Hacking Conference in London, October 2014. ...

My talk from Sean Ellis' Growth Hacking Conference in London, October 2014.

It starts with a story of how I hustled my way into affording a drum set at age 14 by painting curbs in my neighborhood.

It then covers a lot of the tactics that we have done at Creative Market to grow rapidly, as well as mentions of other company's successful non-scalable growth strategy.

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Transcript

  • 1. Zack Onisko Chief Growth Officer, Creative Market zack@creativemarket.com @zack415
  • 2. MUST HAVE DRUMS
  • 3. $7/hr
  • 4. $75/hr
  • 5. HUSTLED UP SOME DRUMS!
  • 6. 3 stageTsh eorfe sartea 3r tSutapg egsr oof wGrtohwth Source: http://www.startup-marketing.com/the-startup-pyramid/
  • 7. 3 stages of startup growth There are 3 Stages of Growth 1) Product Market Fit
  • 8. Photo by @willsh
  • 9. 3 stages of startup growth There are 3 Stages of Growth 1) Product Market Fit 3) Scalable growth stage
  • 10. 3 stages of startup growth There are 3 Stages of Growth 1) Product Market Fit 2) The Hustle Stage 3) Scalable growth stage
  • 11. “Startups take off because the founders make them take off. A good metaphor would be the cranks that car engines had before they got electric starters. Once the engine was going, it would keep going, but there was a separate and laborious process to get it going.” — Paul Graham
  • 12. 20 There are 3 Stages of Growth non-scalable ways to HUSTLE your way to scalable growth
  • 13. There are 3 Stages of Growth 1) Manually invite your first customers. Start in a niche.
  • 14. There are 3 Stages of Growth 2) Invite friends and family (and other connections)
  • 15. There are 3 Stages of Growth 3) Join the conversations at target niche communities and forums.
  • 16. There are 3 Stages of Growth 4) Ask your competitor’s customers to try your new service & give feedback.
  • 17. There are 3 Stages of Growth 5) Go directly to your users. Ask them to sign up in person.
  • 18. There are 3 Stages of Growth 6) Speak directly with users to understand how your product can better meet their needs.
  • 19. There are 3 Stages of Growth 7) Community engagement. Reply to every comment.
  • 20. There are 3 Stages of Growth 8) Aim for 100% customer satisfaction. Everyone leaves happy!
  • 21. There are 3 Stages of Growth 9) Go above and beyond to delight customers.
  • 22. There are 3 Stages of Growth 10) Give away free stuff for signing up.
  • 23. There are 3 Stages of Growth 11) Allow users to give their friends free stuff.
  • 24. There are 3 Stages of Growth 12) Give away new free stuff weekly (retention)
  • 25. There are 3 Stages of Growth 13) Content is king. Distribution is queen. Always be writing and sharing.
  • 26. There are 3 Stages of Growth 14) Write guest posts on other people’s blogs.
  • 27. There are 3 Stages of Growth 15) Forge Partnerships.
  • 28. There are 3 Stages of Growth
  • 29. There are 3 Stages of Growth
  • 30. There are 3 Stages of Growth 16) Trade co-promotions
  • 31. There are 3 Stages of Growth 17) Throw Parties
  • 32. There are 3 Stages of Growth 18) Run a roadblock campaign across a network of sites in your industry.
  • 33. There are 3 Stages of Growth 19) Seed content on your site yourself to get it going.
  • 34. There are 3 Stages of Growth 20) Private Beta. Sorry, invite only.
  • 35. There are 3 Stages of Growth
  • 36. There are 3 Stages of Growth Study the tactics of your competitors. Become inspired, but don’t copy. Be more clever!
  • 37. HAPPY GROWING!
  • 38. THANKS! Zack Onisko Chief Growth Officer, Creative Market zack@creativemarket.com @zack415