- Member of the Institute of Direct Marketing.
- Google Advertising Professional - Google certified, scoring 88% on the latest exam.
- Certificate in Digital Marketing - earning highest grade among 20+ professional marketers.
- First Class Honours Degree - Software Engineering focusing on the web.
- Also studied: Data for Marketing, IT & the Law, Journalism, Photography, Creative Writing.
- Web analytics (coremetrics, google analytics, hbx, omniture)
- Copywriting & content creation
- Content management systems
- Web design
- Web development
- Site structuring & information architecture
- Affiliate marketing
- Aggregators & price comparison
- Customer acquisition & retention online
- Email marketing (creative, broadcast, reporting)
- Planning & execution to achieve ROI online
- Search engine marketing (seo & pay-per-click)
- Visitor conversion
- Freelance, agency & client-side work
- Business requirements analysis & specification
- Budget management including P&L;
- Business process outsourcing
- Coaching, mentoring & teaching
- International experience - both working on global projects & working abroad
- Project management for the web
- People management
- Relationship management - with suppliers, partners, clients and agencies
- Web strategy