The digital edition of the October 2010 Professional Photographer Magazine was released today.
(P.S. Keep reading for a special discount from Sassy Designs, Inc. Plus a new packaging feature and the winner of the Paint the Moon contest!)
For this month’s article, I reviewed several press-printed “client gift idea” products by Moo.com, Miller’s, WHCC, CPQ and ProDPI.
Click each of the magazine pages above for a .pdf version. You can find the article on pages 54, 55, and 56 of the print-version when it hits mailboxes. And you can also download the digital edition now if you’re a PPA member or digital subscriber.
And to celebrate her templates being featured in the above article – Sassy Designs, Inc. is offering 50% off a purchase of $25 or more – today through 10/31. Just use the code PBPPMAG.
Today our guest post / green packaging feature is by Heather Armstrong Photography. If you’ve been wanting to go green with your business, this is an excellent resource!
I live on the west coast of Canada, the Gulf Islands, in a very green-conscious city. We have a fantastic recycling program, lots of eco initiatives, and government sponsored programs to help homes cut cost and live more environmentally friendly. As both a business owner and a parent it’s important to me to honour the Earth and do my part to keep as much garbage as possible off it.
Over time my packaging has evolved to become more Earth-friendly, producing less and less less waste as I find better companies to do business with. My brand is all about being organic: my style of portraiture is very natural and easy-going, and I want my packaging to reflect that…but not at the expense of the planet. I do not put in client “welcome packages”, medallions, advertisements or samples in the mail – packaging is about showcasing and protecting your print, and the more your client has to dig through to get to it, the worse it looks.
All invoicing, information and pricing communication is done electronically. If something does need to be printed, I print on renewable hemp paper and encourage my clients to recycle after they are done. I even use biodegradable pens and pencils for signing forms!
I work only with labs that will ship and package in the most environmentally friendly way possible. I understand that some products may require bubble wrap, but in the last year (thanks to some pushing and inquiring with the heads of various companies) I’ve only received four packages that included it…which was then reused. 99% of the time my labs ship to me in cardboard packaging with either shredded paper as a buffer, or corn-based packing peanuts (completely biodegradable with exposure to water). I recycle all boxes and bags that come to me; our local recycling depot will take plastic sheeting if you drop it off directly, and yours might too! Be sure to check with your city!
When my clients receive their prints, they’re packaged in unlaminated boxes with matching photo folios and CD sleeves. All are made with post-consumer recycled materials, and fully recyclable themselves.
Inside they’re wrapped in recycled tissue paper and sealed in a biodegradable corn-based bag (the PH level is not friendly to photos when kept inside for a long period of time, so tissue paper must be placed as a buffer between them). Instead of stickers, I use a custom rubber stamp with wooden handle and earth-friendly inks. Instead of cloth or plastic ribbons, I use biodegradable “crinkle paper” ribbon or wraphia. Instead of laminated thank you cards, I print my own messages on hand-crafted plantable paper and thank my client for choosing a green company. (Plus, it gives them the extra gift of wildflowers in a few weeks’ time!)
I even print my business cards with a company that uses only vegetable-based inks, post-consumer recycled materials and energy efficient printing techniques.
The completed packaging: 100% biodegradable and recyclable – nothing needs to be thrown away, and anything that accidentally does can break down easily in a landfill. And the waste I produce? Just one tiny piece!
In the last six months my business has produced less than one pound of non-renewable waste – both in my home, and my clients’. I keep a compost, have my recycle picked up twice a month, do research into the companies I purchase from, and keep tabs on my power meter to ensure that I’m using as energy efficient business practices.
It isn’t hard, nor that expensive, to be a green company. We can all do our part by caring about the environment and going the extra mile to find green products: every step counts. You don’t have to sacrifice style, brand or presence, and your clients will thank you for the effort you put into preserving our planet for their children to enjoy.
My products are purchased from:
1. http://www.greenprinteronline.com
2. http://www.ricestudiosupplies.com
3. http://www.goodplanet.com
4. http://clearbags.ca (look for their corn-based, biodegradable bags!)
5. …And local businesses committed to providing earth-friendly products
And the big winner in the Paint the Moon contest is…Kaley Lein!
Congrats to Kaley, thanks to everyone who entered, and thanks to Paint the Moon for yet another amazing giveaway here at Paperie!
Happy October everyone! Have a great weekend!
-Robyn
P.S. If you are interested in advertising with Paperie Boutique, please contact todd @ this domain. If you are a photographer and are interested in having your packaging featured – or are a vendor and are interested in having your business packaging, marketing ideas, or photography-related products featured – please contact robyn @ this domain to be added to the posting schedule.
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