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#1 Most Read Article of 2014: Escape Google With These 12 Search Engine Alternatives

Monopoly Pieces

Google isn't the only game in town and isn't even the best alternative for many specific search tasks and needs. Here's how to escape Google's grip with Bing, Blekko, BuzzSumo, DuckDuckGo, SocialMention, Quantcast, Topsy, Wolfram|Alpha, and more. Google isn't the only game in town and isn't even the best alternative for many specific search tasks and needs. Here's how to escape Google's grip with Bing, Blekko, BuzzSumo, DuckDuckGo, SocialMention, Quantcast, Topsy, Wolfram|Alpha, and more. 0 Comments

#3 Most Read Article of 2014: Index Your Content Faster With the Fetch as Google Tool

Fetch as Google

Have new content that you'd like to be discovered and found in Google's search results more quickly? Within Google Webmaster Tools is the Fetch as Google tool, which gives users the opportunity to submit new URLs to Google's index. Have new content that you'd like to be discovered and found in Google's search results more quickly? Within Google Webmaster Tools is the Fetch as Google tool, which gives users the opportunity to submit new URLs to Google's index. 0 Comments

#4 Most Read Article of 2014: 5 Advanced YouTube SEO Tactics to Drive More Traffic to Your Videos & Website

YouTube Ranking Factors

YouTube is a very crowded place, so how do you get people to watch YOUR video instead of the millions of others? With video SEO. Here's how to leverage the signals YouTube uses to get more traffic to your videos – and ultimately to your site. YouTube is a very crowded place, so how do you get people to watch YOUR video instead of the millions of others? With video SEO. Here's how to leverage the signals YouTube uses to get more traffic to your videos – and ultimately to your site. 0 Comments

#9 Most Read Article of 2014: Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

As Seen on TV

If you're a small business owner, you don't have time to waste trying to wade through Google's constantly shifting guidance on SEO tactics. Statistics and analytics will clearly suggest starting with PPC advertising, because it works. If you're a small business owner, you don't have time to waste trying to wade through Google's constantly shifting guidance on SEO tactics. Statistics and analytics will clearly suggest starting with PPC advertising, because it works. 0 Comments

#10 Most Read Article of 2014: Excel VLOOKUP Basics & Top 5 Mistakes Rookies Make

VLOOKUP Breakdown

An Excel VLOOKUP can be your best friend. It can save you hours of work. Give this formula the information you have and it looks through a long list to return the information you need. Here's how the formula works and common mistakes to avoid. An Excel VLOOKUP can be your best friend. It can save you hours of work. Give this formula the information you have and it looks through a long list to return the information you need. Here's how the formula works and common mistakes to avoid. 0 Comments

10 SEO Stories From the Front Lines

seo-front-lines

Here is a look at some common mistakes in the SEO world, and recommendations for how to deal with these issues so you don't repeat the same missteps. Here is a look at some common mistakes in the SEO world, and recommendations for how to deal with these issues so you don't repeat the same missteps. 0 Comments

3 Ways We Failed at B2B PPC in 2014

toy-soldier-ppc

In the spirit of reflection as the year comes to a close, here are three PPC scenarios from the past year that just didn’t pan out. In the spirit of reflection as the year comes to a close, here are three PPC scenarios from the past year that just didn’t pan out. 0 Comments

4 SEO Answers Your Development Team Needs in 2015

answers

As we move into 2015 we have a responsibility as SEOs to positively shape the outcome of any Web development project we’re a part of. That means providing answers to questions posed by stakeholders and the developers about the current state of search. As we move into 2015 we have a responsibility as SEOs to positively shape the outcome of any Web development project we’re a part of. 0 Comments

Disruptive Search Forces in 2015 and Beyond

disruptive-search

When we consider the disruptive force that search is playing in the health care and education systems, it’s not such a gigantic step for us to leverage it to disrupt how we measure search campaign successes 2015. Consider the disruptive force that search is playing in the health care and education systems. 0 Comments

Complementary Services for Link-Building

merge-split

If you provide services that are complementary to those of another website, that’s an obvious reason to collaborate and exchange links, boosting your SEO ranking. If you provide services that are complementary to those of another website, that’s an obvious reason to collaborate and exchange links. 0 Comments

8 Innovative SEM Tips From Those in the Know

googlesearch

When you’re trying to improve your search engine marketing, there’s no better place to look than the advice of those who have already had a winning strategy. Here are eight SEM tips from those in the know on how to improve the way you market your brand next year and beyond. When trying to improve your search engine marketing, there’s no better place to look than the advice of those who have already had a winning strategy. 0 Comments

3 Sneaky Ways to Bid on Competitor Keywords

bid-mouse

It is possible to bid on competitor brands and get decent quality scores and traffic, so here are three sneaky ways to bid on competitor keywords. it is possible to bid on competitor brands and get decent quality scores and traffic. Here are three sneaky ways to bid on competitor keywords. 0 Comments

Is SEO Still Worth It in 2015?

worried-people

Let's cut to the chase: Of course SEO is still worth it. If you have been having trouble determining what to spend, here are some calculations to help you develop a budget. Let's cut to the chase: Of course SEO is still worth it. 0 Comments

5 New Year’s Resolutions for Paid Search in 2015

2015calendar

The beginning of a new year can be a great time to establish some PPC resolutions to help better manage your campaigns, and potentially improve overall account performance. The beginning of a new year can be a great time to establish some PPC resolutions to help better manage your campaigns. 0 Comments

Mobile Search: Not Just on the Go

mobile usability

A new study from Yahoo shows that more and more mobile searches are happening in the home, where PCs or laptops are also available. How can marketers take advantage of this? A new study from Yahoo shows that more and more mobile searches are happening in the home, where PCs or laptops are also available. 0 Comments