b. o. update
Bollywood Box Office Update
CATEGORIES : B. O. Update- January 16, 2015
Box Office UpdateBO update: New releases start on a slow note
By Bollywood Hungama News Network, January 16, 2015 - 14:15 IST
It certainly seems like the weeks post the release of PK have been running low with the newer releases not being able to pick up pace at the box office. While last week's Arjun Kapoor - Sonakshi Sinha film TEVAR, proved to be a letdown, this week we see the release of four films ALONE, I, CRAZY CUKKAD FAMILY (CCF) and SHARAFAT GAYI TEL LENE (SGTL). While ALONE caters to the growing horrex (horror-sex) genre, I rests firmly in the action romance zone. The other two, CCF and SGTL cater to the comedy- satire genres. With each film being equally different from the other the audiences have multiple choices depending on their preference.
Though expectations for all four of the new releases have been rather low, reports suggest that ALONE featuring Bipasha Basu and Karan Singh Grover, has opened on a good note as compared to the others. On the other hand I, that is inspired by 'Beauty and the Beast' has opened slightly lower than ALONE, while CCF and SGTL do not feature morning shows.
On the whole, thanks to the growing genre of horrex and a better screen count, ALONE stands a better chance at enticing the audience, while I, despite the action and visuals faces a drawback due to its length which might just deter the audience. CCF and SGTL that will open only later in the day have an uphill task of standing out from the clutter. However all four films will have to rely heavily on good word of mouth to post decent collections.
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