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  • First impressions
    Businesses using social media that want to make a good first impression
    It is said that you shouldn’t judge a book by its cover, but it is also said that first impressions make all the difference. When it comes to business, first impressions do count; and social media is one place where a business can make a...
  • Social Media Cloud by Techndu
    Social media use indirectly linked to stress levels
    The arrival of the Internet radically transformed life and how conduct business as we know it. Going one step further the gradual arrival of social media channels (Myspace, Facebook, Twitter, Pinterest, LinkedIn, Google+ and others) also...
  • iOS vs Android
    Mobile platforms give us something to think about
    Are you thinking about exchanging that new smartphone for the one you really asked Santa for? Have you done your research and decided which platform you want to be on?The popular line is everyone wants an iPhone 6 but let’s face it, it still...
  • United States Command Center Twitter and YouTube Accounts Hacked
    United States Command Center Twitter and YouTube Accounts Hacked
    @CENTCOM Twitter account was compromised just before 1PM EST yesterday, January 12th, in what was an apparent hack by someone impersonating the terrorist group ISIS. Several disturbing messages were posted- including videos and threats against...
  • Social Media Scripting Framework
    The latest survey results signal greater social media usage
    Social media marketing has become an undeniable force and popular activity online today. The number of people connected and active on any social networking is not surprising giving all of the information and resources it has to offer.In a recently...
  • Shaking the Future of SEO: Is Voice Search Taking Over Traditional Queries?
    Shaking the Future of SEO: Is Voice Search Taking Over Traditional Queries?
    Voice search has always been under the radar of search experts. With the consistent shift of user behaviors, changes in how people make queries are bound to happen. Now, it's become more apparent that users are embracing voice search for...
  • The digital age of scandals
    Digital age of debauchery: Prince Andrew sex scandal spreads a wide net
    The alleged Prince Andrew sex scandal has quickly spread like an aggressive cancer, drawing some famous names into the fray. What began as a controversial friendship between Prince Andrew and billionaire Jeffrey Epstein, convicted of soliciting...
  • A protester versus the police
    Police, Protesters and an opportunity to listen
    As I watched events unfold in New York City in the aftermath of 2 New York City police officers being ambushed and assassinated by a mentally unstable man, I did so with a heavy heart. In the spirit of disclosure I have a family member serving in...
  • I Can't Hear You Through Your Typo
    Proofread your blog, articles and social media posts, please!
    Typos in your content result in reduced credibility, unsubscribes and lost revenue.Remember in school your teacher always told you to proof read your work before handing it in? And as a good student you did your proofing only to get the graded...
  • Annual RASPIE Awards Nominations
    Official Nomination Form for the RASPIE Awards
    ROCHESTER, NY- The "Rochester Area Social Media Presence and Inbound Marketing Excellence" (RASPIE) Awards have been kicked off- that is, the nomination portion of the event. From now until 11:30 PM on January 10, 2015, Rochesterians...
  • Two ways to use one Gmail account for more than one Twitter account
    Two ways to use one Gmail account for more than one Twitter account
    Twitter allows you to have more than one account, but they also make you use a unique email for each of those Twitter accounts.If you would prefer not to have to remember several different email accounts (and their passwords) for several different...
  • Branding
    What is your visual branding saying about you and your company?
    What do the images you publish, on social media or your website, say about your brand? Is it strong enough that your target audience knows pretty quickly that it’s you? Here are a few examples: a Clydesdale horse, a gecko, an apple, a sweaty...
  • Content Marketing Best Practices
    2 tips to help you focus on content marketing in 2015
    There are plenty of 2015 predictions circulating around the Internet this time of year. Not my forte. So I’ll toss aside the crystal ball and my trusty 8-ball and share with you what I believe are some good practices to start or continue in...
  • Studies show we have over $44 billion in unused gift cards since 2008
    Studies show we have over $44 billion in unused gift cards since 2008
    During this festive period, most people look forward to giving gifts to others as well as receiving gifts from people they care about. However, what if how this giving is done is leading to a lot of money being wasted, in a way that doesn't...
  • Do You Write Quality Content Just For The SEO?
    Do You Write Quality Content Just For The SEO?
    I keep hearing about the need to write quality content to improve your search rankings and generally improve your SEO. Why wouldn’t you want to write quality content in the first place? Last month, I discussed what a good time it is to...