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Nintendo Creators Program now recruiting YouTubers – PewDiePie, others weigh-in

Thursday, 29 January 2015 04:32 GMT By Brenna Hillier

Nintendo has opened a Creators Program designed to ensure creators get a slice of ad revenue from videos featuring Nintendo assets, and some prominent YouTubers aren’t pleased with the company.

nintendo_creators_program

Update

“What Nintendo are missing out on completely is the free exposure and publicity that they get from YouTube,” wrote Felix Kjellberg (PewDiePie) on his blog. “What better way to sell or market a game, than from watching someone else (that you like) playing it and enjoying themselves?

“I also think this is a slap in the face to the YouTube channels that focus on Nintendo games exclusively. [These] people, who have helped and showed passion for Nintendo’s community, are the ones left in the dirt the most.

“What [Nintendo] are missing out on completely is the free exposure and publicity that they get from YouTube / YouTubers. What better way to sell or market a game, than from watching someone else (that you like) playing it and enjoying themselves?”

Another popular YouTube personality, Zack Scott, said he “encourages” all video creators and video game developers to “really consider the impact if everyone adopted Nintendo’s model.”

“Do we want game coverage to be based upon who pays the most or perhaps takes the smallest cut? The biggest YouTubers and developers can benefit from a model like that, but it’ll be at the expense of the smallest.”

Boogie has even posted a new video discussing his thoughts on the new Nintendo program, stating it’s “bad for YouTube.”

The original story follows.

Thanks: GamePolitics via MCV.

Original Story

The Nintendo Creators Program will launch on May 27, but is currently in beta and taking registrations.

This is Nintendo’s answer to the knotty question of YouTubers making money on videos featuring its assets – things like Let’s Plays and reviews. The platform holder can crack down on the practice entirely, issuing take downs on videos, or it can leave them in place but take all the cash for itself – but instead it’s hoping to share the wealth with users.

Building on the ground work laid by Nintendo’s affiliate scheme, the Creators Program allows you to nominate individual videos for a 60% slice of advertisement revenue, or entire channels for a 70% share.

You need a Google and PayPal account to join, with payments calculated once a month and sent within the following two months. You can sign up for the program here.

The scheme is likely to spark debate. Many other publishers have given users free rein to post whatever videos they like, and made no claim on the revenue so generated. It’s better than take downs though, I guess.

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    Evo, the premiere western fighting game tournament, has dropped support for a few previously favoured titles. King of Fighters 13 had a loyal following, but isn’t featured in the Evo 2015 line-up. “Many things go into what games makes it to Evo, but the most obvious one is, ‘Is the community playing this game?’” Evo […]

  • An average Evolve match takes less than ten minutes

    Evolve players are pretty quick at hunting each other down. Evolve developer Turtle Rock has released an infographic brimming with statistics garnered from its recent beta test. One of the key takeaways is that all three monsters, and all four classes, are working as intended – their performance in game matches Turtle Rock’s designs. If […]

  • Super Mario Amiibo can be pre-ordered on Nintendo UK, Mario and Peach sold out

    The latest set of Amiibo in the Super Mario series is now available for pre-purchase through the Nintendo UK Store. Each of the following sports a red base and will run you £10.99: Bowser, Luigi, Mario, Peach, Toad and Yoshi. It looks like Peach and Mario are both sold out, though. All six can be […]

  • The Music of League of Legends Vol. 1 free to download now

    League of Legends has excellent music, and now you can have it too. The Music of League of Legends Vol. 1 collects 15 tracks from the MOBA’s history, and is available for free. You can grab the music from iTunes, Google Play or via direct download. Tere’s an example track below to get you in […]

  • Super Bowl 49 update arrives on Madden NFL Mobile

    With Super Bowl 49 occurring this coming Sunday, February 1, EA Sports has updated Madden NFL Mobile with new feature enhancements and Super Bowl-themed Live Events. Updates include: League vs League Tournaments Obstacle Course Super Bowl Bonus Players Tom Brady and Richard Sherman Super Bowl Legends Super Bowl Moments Upgraded Auction House The Super Bowl […]

  • See Super Smash Bros.’ unused custom moves

    Super Smash Bros. was originally intended to have 16 custom moves per character. The final version of Super Smash Bros. only features 12 custom moves per fighter, but Nintendo left animations for some of the cut moves in place. A Youtuber called RED has dug these cut mvoes out of the brawler’s code, and displayed […]

  • The Witcher 3: Wild Hunt contains 16 hours of sex scene mo-cap data

    Sex is nothing new to the The Witcher games, and The Witcher 3: Wild Hunt is no exception. In fact, it contains 16 hours of sex scene motion capture data. Giggity. There’s a reason for the bedroom dalliances though, as Geralt is a flesh and blood human, or a modified human at any rate, with […]

  • Here’s the launch trailer for Fahrenheit: Indigo Prophecy Remastered

    A launch trailer for Fahrenheit: Indigo Prophecy Remastered has been released after an Amazon listing was revealed for it over the weekend. Key upgrades include: High-definition Graphics — All of the in-game textures have been meticulously recreated in HD for mobile and desktop. Widescreen Support – A true widescreen (not cropped) view strengthens the game’s […]

  • The open beta for Battlefield Hardline will be dated tomorrow

    The exact dates as well as more information on the Battlefield Hardline open beta will be shared tomorrow. This is according to the latest blog post from developer Visceral Games. “We’ll share the exact dates and info on the Battlefield Hardline open beta tomorrow,” wrote Visceral boss Steve Papoutsis. “Stay tuned, thanks again, and keep […]

  • Upcoming Hearthstone patch to apply balance change to Undertaker

    An upcoming Hearthstone patch will apply a balance change to the Undertaker card, Blizzard has announced. After the release of Goblins vs Gnomes, Blizzard said it kept an “eye on the state of game balance” as more matches were played using the additional cards. Released with The Curse of Naxxramas, Undertaker is considered an overly […]

  • February Games with Gold offers up Brothers: A Tale of Two Sons

    The free games on offer in February via Xbox Live Games with Gold have been announced. Xbox Live Gold members on Xbox One can download #IDARB during February. Xbox 360 users can grab Brothers: A Tale of Two Sons from February 1-15, when it will be replaced by Sniper Elite V2 from February 16 -28. […]

  • Kinguin blames unidentified Russian for deactivated Far Cry 4 keys

    Third-party game key seller Kinguin is issuing refunds to those who found their games deactivated through Ubisoft’s Uplay service. Customers which purchased keys for Assassin’s Creed: Unity, Far Cry 4, The Crew and Watch Dogs are affected. Kinguin said 4,600 customer tickets were submitted over the last 72 hours and 35 out of 3,400 of […]

  • Video Unlimited to be re-branded as PlayStation Video starting in February

    Like Music Unlimited, Sony’s Video Unlimited service is being replaced and re-branded PlayStation Video. PlayStation Video will become part of PlayStation Network to streamline digital services for the over 64 million PSN users. PlayStation Video and PlayStation Music will be added to PSN which is already a destination point for the PlayStation Store, PlayStation Plus, […]

  • Spotify arrives on PlayStation Music this spring, Music Unlimited closing

    Spotify will launch on PlayStation Network this spring as part of a new music destination called PlayStation Music. PlayStation Music is a replacement for Music Unlimited, and those with a PSN account can link to Spotify which can be used just for music, or when playing games on PlayStation 4. Existing playlists from current Spotify […]

  • Closed beta for Alone in the Dark: Illumination starts tomorrow

    The private beta period for Alone in the Dark: Illumination starts on January 29. Those who pre-order the game via Steam, will automatically be included in the beta, enabling them to provide feedback on the first campaign in single-player mode. An additional beta period will be announced in the weeks leading up to launch. The […]

  • Majora’s Mask Special Edition New 3DS XL available once more on UK store

    UK residents who want to get their hands on the shiny Majora’s Mask Special Edition New 3DS XL can once again pre-purchase it through the Nintendo UK Store. If you want one, you better hurry because units will likely go rather fast. Only one per customer is allowed, and once you drop £209.99 on it, […]