COMPUTERS
Establishing RadioShack as a convenient,
one-stop source for computers and supplies is the goal of our new alliance with Compaq.
You're looking at a piece of history. Not just Tandy or
RadioShack history, but world history. This is the TRS-80, the world's first mass-marketed
microcomputer.
Compared to the supercharged PCs of today, it seems humble: only
1.8 MHz clock speed, and 4K RAM. PC hard drives and disk drives did not yet exist --
programs and data were stored on audio cassette tapes. Bill Gates himself wrote the
TRS-80's BASIC programming language. We were one of his first customers, when Microsoft
was still in its infancy. Since then, computing has changed dramatically. Just think: not
so long ago, most offices didn't even have a computer. Now, it's hard to imagine an office
without a computer, and PCs are on their way to becoming almost as common a fixture in
modern homes as the VCR.
Along the way, RadioShack has continued to bring the ongoing PC
innovations to the mass market. Our newly announced alliance with Compaq Computer
Corporation to create an interactive store-within-a-store means that virtually every U. S.
neighborhood will have local access to America's favorite brand of home PC in America's
most trusted electronics store.
Home
Computing. RadioShack will offer specially configured Compaq Presario ® PCs,
designed exclusively for RadioShack. Compaq is well-known for the "useful
innovation" it builds into its personal computers. RadioShack is focusing its 25,000
trusted sales associates on carefully explaining to customers the features that have made
Compaq the leader in the PC industry.
Home away
from home. Compaq Presario laptops will also be featured at the new
store-within-a-store, along with an enhanced lineup of computer products that will make
RadioShack an even more convenient source for computer accessories and supplies
The RadioShack/
Compaq Creative Learning Center. Customers visiting the new Compaq
store-within-a-store concept at RadioShack will be treated to a unique interactive
experience that will invite them to touch and learn more about Compaq products and
technology.
Compaq PCs will be available at RadioShack stores beginning in
March 1998. Complete implementation of the store-within-a-store plan, including extensive
training and certification of RadioShack sales associates, is expected to be completed by
the third quarter of 1998.
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