Disney is taking on a popular DJ and recording artist who wears a mouse-eared helmet over his head at gigs around the world. And the copyright dispute involving the DJ "deadmau5" and the giant corporation isn't being treated as a Mickey Mouse affair by either party.
Disney says the DJ's "mau5head" logo -- which resembles the helmet he wears on stage -- is too similar to its own famed Mickey Mouse character, according to reports from publications including Rolling Stone and The Independent of Britain.
The mau5head logo is a registered trademark in 30 countries worldwide, deadmau5's attorney Dina LaPolt told Rolling Stone.
She also told the publication that Disney is opposing a U.S. Patent and Trademark Office filing that was made last June.
Deadmau5 posted a series of tweets about the conflict, including this one, this to his 3 million followers: "Disney thinks you might confuse an established electronic musician / performer with a cartoon mouse. That's how stupid they think you are."
As of late Thursday night, that tweet got nearly four thousand favorites and nearly four thousand retweets.
Deadmau5 – a prolific and profanity-prone tweeter -- has kept up the Twitter barrage against Disney, posting updates about the conflict.
The Walt Disney Company's official objection against the DJ -- real name: Joel Zimmerman -- is a lot more than 140 characters. The document filed earlier this week with the U.S. Patent and Trademark Office runs to 171 pages, The Independent says. Disney wasn't available for immediate comment Thursday night.
While performing, Zimmerman, of Canada, wears a mouse head that covers his face. The ears are big and so are the eyes -- white, with a black "X" over each, like a dead mouse. The costume stops there, typically with a T-shirt and a pair of frequently waving, tattooed arms plainly visible under the helmet.