A new name, a new logo and a new era at EY

When business works better, the world works better. In a better working world, trust increases, so capital flows smoothly and investors make informed decisions. Businesses grow sustainably, employment rises, consumers spend and governments invest in their citizens.

As Vision 2020 came to fruition at EY, it became clear that a sense of purpose runs strongly through the organization. When we looked at the work we do for clients and what motivates all of us each day, we could see that everything we do contributes to building a better working world.

On July 1, 2013, Building a better working world officially became both our purpose and our tagline. It also became central to our brand. We hope that our purpose will inspire all of our stakeholders to think and act differently. We want to stimulate more aspirational conversations about the future, leading stakeholders to bigger and more ambitious conclusions. We hope it will inspire them to think about the long term and to engage us to help them find their solutions. You can read more about our purpose, as well as our Vision 2020 strategy here.

At the same time, we also took the opportunity to simplify our brand name and redesign our logo. And so, as of July 1, 2013, we shortened our name to EY. Our new brand name, logo and tagline demonstrate clearly and boldly who we are, and they reflect the traits we need in order to have the best brand in our profession. Yet, as important as they are, the EY brand name, logo and tagline are only symbols — there to signify something deeper.

In a service business like ours, people are the brand. The results our people deliver and the experience they provide to clients, every day, build the value of our brand. When our 175,000 people around the world are most engaged and living our purpose, we continue to attract the best clients and hire the best people. It also means we continue to reward, develop and retain our people. Through living our values, which remain the bedrock of our culture, our people help to build greater trust, making the working world better for our clients, our colleagues and our communities.