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Consumer Predictions: Do Categories Matter When Predicting the Lottery Or Stock Market?

Published: April 15, 2014.
Released by University of Chicago Press Journals  

From sports to the stock market and even winning the lottery, it's in our nature to predict who or what will come out on top. But, sometimes we can't see the forest for the trees. According to a new study in the Journal of Consumer Research, people are more likely to make a prediction about something when it is grouped in a large category of similar items.


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