Where do you work and what do you do?
I’m CEO at 8M Media and Communications and a certified international business speaker, author and consultant. I’ve authored several books including "Media Fundamentals: 8M's Essential Media Kit", "How to Turn Your Big Marketing Idea into a Competitive Advantage" and "Web Marketing Essentials." I’m also a graduate of three Australian universities, gained MBA in marketing from the University of Western Australia and am a former National Junior Hammer Throw Champion!
I’m CEO at 8M Media and Communications and a certified international business speaker, author and consultant. I’ve authored several books including "Media Fundamentals: 8M's Essential Media Kit", "How to Turn Your Big Marketing Idea into a Competitive Advantage" and "Web Marketing Essentials." I’m also a graduate of three Australian universities, gained MBA in marketing from the University of Western Australia and am a former National Junior Hammer Throw Champion!
How did you get into media and where else have you worked?I started at 2ARM FM in a community radio station in Armidale, NSW Australia whilst at university. After that I joined ABC Radio as a trainee rural reporter. I’d describe my 12 years at the Australian Broadcasting Corporation as an "apprenticeship". I then progressed as a TV and radio personality, executive producer and senior media executive and have since won several State and International broadcasting awards
Is the press release dead?
No, the press release is well and truly alive but it still needs to be well written and have a good pitch. And of course impeccable media contacts.
In your opinion what's the best thing about working in this industry?
Having the opportunity to be creative, meet new people and make an impact.
What is one key lesson from your career has helped you get to where you are today?
The power of networking with colleagues in the industry is an invaluable tool and having mentors can make all the difference to your career.
Where do you see journalism in 20 years?
Online, niche and interactive but of course with good writing skills and the ability to tell and sell a story.
