Inside The Movement That's Trying To Solve Silicon Valley's Diversity Problem

Why Jesse Jackson is calling Silicon Valley's diversity problem "the next step in the civil rights movement."

Silicon Valley's diversity problem is no secret. Less than 1% of startup founders with VC funding are African American, according to venture capital and angel investment database CB Insights. But while attempts to address the diversity conundrum have gotten a lot of lip service, not a whole lot has improved. Of the 20,000 students to pass the Advanced Placement computer science exam last year, for example, only 388—less than 2%—were African American.

Hank Williams, founder of Platform, a nonprofit focused on increasing the number of underrepresented minorities in tech wants that to change. Williams realized he needed to be more vocal about tech's diversity problem after spending 12 weeks in Silicon Valley in 2011 as part of the CNN documentary "Black In America." CEO of the startup Kloudco and a native New Yorker, Williams had never spent that much time in Mountain View. In his 25-year tech career, he was used to being the only black man at the table, but scarcely seeing another person of color in all of Silicon Valley for three full months was unnerving. Why weren't more people talking and doing something about this?

Last week, his organization, which focuses on increasing the number of underrepresented minorities in tech—particularly African Americans, Latinos and women—held its second annual Platform Summit, bringing together industry leaders and advocates including Reverend Jesse Jackson to rally around the issue.

You can't fix what you can't measure

Diversity statistics in tech companies can be hard to come by as many big players in the industry have resisted releasing that data over the years. But in recent months, Rev. Jesse Jackson has pushed back for more transparency, filing a Freedom of Information Act request with the Equal Employment Opportunity Commission to find out just how diverse the boards of 20 of the biggest tech companies in Silicon Valley are. His advocacy group, the Rainbow PUSH Coalition found that 11 of the 20 companies surveyed including Google, Facebook, Yahoo, Twitter, and eBay had no people of color on their boards. Of the 189 board members across 20 companies, only three were African American and one was Latino.

Jackson, who spoke at the Platform Summit, addressed this need for greater transparency and accountability from tech companies in Silicon Valley. He has called the need for greater diversity in tech "the next step in the civil rights movement."

A push for greater visibility

Do a Google search of the term "black scientist" and you'll find historical figures like George Washington Carver and Percy Julian at the top of the list. Williams wants to help bring contemporary scientists and tech leaders higher up on that search. His idea for Platform Summit was inspired by TED with the goal of creating a platform where minority leaders in the tech field could gather to talk about the issues and inspire young people to get involved in tech themselves. "If you cant see something, you can't be it," says Williams. "It was important for us to create more visibility."

Inspiring young people

One of the leaders and speakers at this year's summit was Van Jones, activist and co-host of CNN's Crossfire. In 2013, just after George Zimmerman was acquitted for the murder of Trayvon Martin, Jones was talking with, of all people, Prince. Why is it, Prince asked him, that a black kid in a hoody is assumed to be a thug, while a white kid in a hoody is seen as the next Mark Zuckerberg? "That's how racism works," Jones replied. "Maybe," said Prince. "But where are the black Mark Zuckerbergs?"

The conversation inspired Jones to launch #YesWeCode, a movement that works with organizations like Hack the Hood, the Hidden Genius Project and Code2040 to provide inner-city youth with training and exposure to the tech industry. "There isn't a pipeline from East Oakland or from Compton or from Native American organizations or from some of the tougher parts of Miami into the space," says Jones. "That has to be fixed. … We are trying to build a talent pipeline from the hood to Silicon Valley."

At this year's Platform Summit, Williams also announced an initiative called the 10,000 Innovators Fund, urging major tech companies to support extracurricular math and science programs cacross the country that follow the SMASH Academy model created by the Level Playing Field Institute. The initiative's name stems from its goal to raise the number of students of color passing the computer science AP exam from 388 to 10,000. "We can vastly scale up that number," says Williams. "The technology industry should be a significant investor in our effort to make that happen."

Acknowledging unconscious bias

But it's not simply building a pipeline that will increase diversity in the tech industry. Often the emphasis in building a pipeline takes people's attention away from the existing hiring challenges in the tech world. "It isn’t just focusing on that pipeline. I come out on the other end and what happens to me?" says Shahara Ahmad-Llewellyn, cofounder of Platform. "How do we get people behind the desk to welcome people who don’t look anything like them based on potential talent? How do we get them to change their mindset? That's what it's all about."

The issue of unconscious bias in the workplace is one companies like Google are just now beginning to acknowledge. "Even if you are only 51% more likely to hire a white person than a black person … over generations, you only have to be a tiny bit biased to create significant bias," says Williams. "It's a reflection of human nature. You're more familiar with people you're similar to. … That doesn’t make you a bad or racist person. That makes you ill-equipped to solve this problem without being systematic about it."

That's why it's critical to get top leaders at tech companies involved, says Ahmad-Llewellyn. "It has to start at the top," she says. "If it starts at the top and people are held accountable, people will make it happen."

Recognizing the urgency to act now

There's a pressing need for change as the tech industry grows. By 2020, the U.S. will have 1.4 million computer science jobs according to estimates by the U.S. Bureau of Labor Statistics, with only 400,000 computer scientists to fill them.

Galvanizing both tech leaders and young people to get involved is critical, says Jones. "It's not racial diversity for racial diversity's sake," says Jones. "It's about a cognitive diversity and a viewpoint diversity that can actually make technology companies relevant to more people."

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[Photo: Liz Linder via Platform]

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  • I'm not convinced that an over or under representation of [insert target group here] in any field is necessarily a "problem" that needs to be "solved". I don't think it's reasonable beyond a conceptual level that every race and gender needs to be proportionally represented based on the population.

    Do we need to solve the problem of men being under-represented in the nursing or teaching professions? Or the under-representation of asians and caucasians in professional basketball or football?

    In my opinion, the "problem" to be solved with regards to diversity in STEM occupations is how to open up study in those fields to people who are economically disadvantaged regardless of their race or gender, and not with an objective of proportional representation, but with an objective of equality of opportunity.

  • No one is calling for "proportional representation."

    Listen, major tech companies hire accountants, attorneys, publicists, finance guys, designers etc but what this article is saying that there is very little effort to reach beyond one's circle of comfort and invite and/or hire people that they are not comfortable with or who don't look like them.

    If you look like one of those people normally hired of course you'll think there is no problem.

    Imagine now if you don't yet you have the skills, degree and talent to bring to a tech company, you see how they would think there is a "problem".

  • Myrin New

    I attended this conference, Platform 2014 in Atlanta, GA. Beautiful composition of corporate business people, entrepreneurs and artists. What really grabbed my attention is not the lack of technical brilliance among black / hispanics in attendance, but a language barrier of bi-ligualism in African-Americans. If the population of minorities is expected to be the majority in 2050, how can we have successful e-commerce for emerging markets speaking only one language? Computer code is universal and perhaps it will become the one language in a technical futuristic eco-system, but it today's practical applications we really have to close this language gap as well. Silicon Valley, might have today's bright minds, but not the best interests to those in a global economy. Our neighbors to the South, Mexico and South America have Spanish as their primary language and different needs in technology than we have in the global north of America / Canada and our partners abroad.

  • It's a joke...and excuses. People pretend that tech is only STEM positions. There's ad sales, marketing, content creation, etc. that mostly aren't STEM folks (where's the diversity there?). A lot of the tech world is driven by advertising. You can't make products that appeal to the world if your team doesn't reflect the world. Companies like YouTube will never compete for TV ad dollars until they understand this. It's pure arrogance.

  • Maybe this is not a problem at all, to be solved by saviors of our society, but a genetic gravitational pull which we don't yet understand. ... and branding.

  • The statistic about the paucity of people of color on the boards of the top 20 companies is alarming--"only three were African American and one was Latino." What about Asians? Are Asians being counted as people of color, too? What was that breakdown?

  • Asians are people of color, but the study only focused on underrepresented groups.

    There is no "diversity" issue when it comes to that group because it's covered. So....the value in questioning the stats bc they don't address an already well repped group is what?