David Cowgill VISN 4 PAO receives “I don’t care award”
Its time for VAmalpractice.info to recognize those who have contributed the most to covering up what has been going on at the VA. Few people realize that the VA spends millions of dollars each year on its publicity machine. In fact the VA employs a group of spin doctors who make big tobbaco’s publicity efforts seem honorable. The VA probably does have some legitimate need to have a staff who can respond to mediai inquires and compose informational public service announcements, but do the taxpayers really benefit when the VA advertises that its” better than the best?”
Our first winner is David Cowgill whose efforts incuded producing a series of TV ads advertising that VISN 4 was “Better than the best.”Let’s face it takes guts to claim that your “better than the best” when your the subject of a Congressional investigation into an outbreak of Legionairres’ disease, but then again this is the way the VA publicity machine deals with the VA’s problems: declarere victory and go home!
During the height of the Legionalla outbreak these ads featured Michael Moreland claiming that the VA had taken on the leading hospitals in the country and had beaten them in various measurements.
When VISN 4 compared its ability to provide quality health care with the best hospitals in the United States, we equaled or exceeded our competition in every category. This is proof that our nation’s heroes are being provided the quality of health care that they richly deserve.
The measurement of things like “patient satisfation” is subjective and comparison with surveys conducted at nonVA hospitals is difficult and gave the VISN 4 free reign to use fuzzy math at its finest! Intrestingly the spots never mentioned that VISN 4 has the worst ventilator acquired pneumonia rate in the VA system. In fact it was far worse than the 22 other VISNS in the VA, but when your ads are not accountable to any agency for false advertising you can get away with things like this!
If this wasn’t enough his department made liberal use of the VA’s police department to keep Anderson Cooper’s colleagues out of the Pittsburgh VA and prevented members of the media from using recorders when they interviewed Michael E. Moreland, to record the interview. This is a standard reporting practice, which allows reporters to double check to make sure that they are actually quoting someone correctly, was prohibited by Mr. Cowgill and enforced by the VA’s armed police officers! So much for freedon of the opress in VISN 4.